June 7th, 2012

Acquire, Be Acquired, Or IPO: $15M From FTV Lets Social Marketer Shoutlet Choose Its Destiny

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Shoutlet had several companies trying to buy it, and 15 venture capital firms trying to fund it. But it took a $15 million Series C from FTV Capital because they offered it a premium valuation, the freedom to buy startups, and the sure-footing to scale towards an IPO or be acquired. CEO Jason Weaver tells me FTV gave Shoutlet the option to take extra money for acquisitions, and has limited… → Read More

February 14th, 2012

Shoutlet Fires Off New Trigger-Based Social Marketing Platform

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Here’s why social media marketing is broken: my company wants to launch a contest on our Facebook app and website and post about to all our fans and followers, post when we hit 1000 entries, and post again when the contest ends after 5000 entries. Sequencing like this was difficult because marketing team would have to monitor for those milestones to be reached, then manually rotate our apps and… → Read More

December 6th, 2010

Shoutlet Lands $6 Million For Social Media Management Platform

Shoutlet, provider of a social media management platform, this morning announced it has raised $6 million in Series B funding.

The investment was led by (customer) American Family Insurance, and adds to $3.2 million in previous funding. → Read More