Yahoo announced today that it will acquire the 80% of advertising network RightMedia that it doesn’t already own for $680 million in cash and Yahoo stock. (Yahoo already owned 20 percent of the company, putting the total valuation at $850 million). Yahoo previously bought 20% of the company in a $45 million Series B round of funding announced in October 2006. The company has raised over $50… → Read More
New York based alternative advertising meta-network Right Media closed $45 million in Series B funding today. The service auctions ad space between multiple ad networks in real time. Yahoo! lead the round and will take 20% of the company. In June of 2005 Right Media received $7.25 million in funding from Redpoint Ventures. Redpoint was also a participant in this round. We profiled Right Media in… → Read More
New York based RightMedia has launched a beta version of a new advertising system that lets website publishers participate in multiple ad networks and automatically display ads from whichever network will pay the highest price per impression for their ad space in real time bidding. The service, called RMX Direct, also has a filtering system to prevent malware distribution through ads and enforces… → Read More
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