On the Web, we have links, which makes all media trackable. But on TV there are no links. So how do you track the audience response to a TV show or an ad? It’s all guesswork, panels, and surveys pretty much. But Deb Roy thinks he has a better answer: treat social media as a realtime “focus group in the wild” and tie that commentary back to TV. He wants to infer links from what people are… → Read More
We had a last minute cancellation on Ask a VC this week, so filling in is Satish Dharmaraj who was our second ever guest on the show. For those who don’t remember, Dharmaraj is a relatively new partner at Redpoint Venture Partners, after selling Zimbra to Yahoo for $350 million and Onebox, which he sold for $850 million. Not bad.
Dharmaraj focuses on a lot of Redpoint’s consumer Web portfolio… → Read More