Reality Digital, a provider of white-label social media platforms for brands, is introducing a new spin-off service today called Spotlight. With the new offering, the company makes its entry into the market of online video management and distribution platforms.
This is growing into quite a saturated field with players like Ooyala, Brightcove, MIG69 and Swarmcast fighting hard for pieces of the pie. → Read More
Everybody wants to get in on social networking and user-generated video. Reality Digital, a white-label YouTube that lets media sites add video-uploading and social-networking features, raised $6.3 million in a series B financing. OpenView Venture Partners was the sole investor in the round. The company previously raised $2 million in a series A from private individuals in November, 2005. In addition to video-uploading, Reality Digital’s platform can also handle audio, blogging, mashups, mobile uploads, profiles, forums—pretty much any feature that you’d see on MySpace or Youtube. It also includes a full management suite that lets companies monitor usage and manage advertising campaigns. Customers include MTV Networks, the Travel Channel, Lonely Planet, and the Daily Reel Reality Digital also powers the back-end of Adobe Premier Express, which is Flash-based software for creating video mashups. Reality Digital competes with KickApps, VSocial, and VMix. CrunchBase Information Reality Digital KickApps VMIX Media Information provided by CrunchBase → Read More
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