When it comes to daily deals and loyalty programs, local merchants are constantly bombarded with new options. Groupon has leapt ahead in daily deals, and there quite a few players in the loyalty program space, all trying various approaches to mobile, to rewarding influencers, to encouraging social engagement, gamification, and more.
New York-based Social Passport is taking a different approach… → Read More
QR codes are a wonderfully charming technology… demonstration. But how many of us actually use them on a regular basis? Outside of Japan (the birthplace of QR), the only use cases I’ve seen with any real prevalence are:
1) Quickly getting to an Android app’s download page from a review site.
2) When you really, really want to know more about that print mag’s McDonald’s ad.
3) Scanning that… → Read More
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