When Y Combinator-incubated Perfect Audience launched last year, its stated goal was to make it easy for small advertisers (startups, small agencies, and others) to run retargeted ads on Facebook. Turns out, however, that there’s been much broader interest in the startup’s tools, with customers including enterprise companies and larger agencies. According to CEO and co-founder Brad Flora, it’s… → Read More
When I wrote about the launch of Y Combinator-backed Perfect Audience earlier this month, co-founder and President Brad Flora suggested that I test out the service for myself, so I could see how easy it is to use Perfect Audience’s tools to run retargeting ads in Facebook. It was indeed quite simple, and now Flora has sent over the results.
The campaign actually used a tag embedded in the story… → Read More
We’ve already seen that the new Facebook Exchange for retargeted ads is delivering impressive results for advertisers. Now a startup called Perfect Audience aims to make those campaigns accessible to a broad range of startups, small ad agencies, and other advertisers.
Co-founder and President Brad Flora says the current batch of ad companies offering access to Facebook Exchange are serving… → Read More
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