Waste Management and its subsidiary Greenopolis are diving into social gaming with a new Facebook app called Oceanopolis. The game will launch in beta, with a full rollout expected in the coming weeks.
In the game, players maintain their own island by recycling trash to build a sustainable community and interacting with friends. Points earned virtually turn into printable coupons that can be used at movie theaters, restaurants and stores. Alternatively, they can be turned into cash donations. Points can also be earned in real life through recycling or through blogging on Greenopolis‘ site. → Read More