Releasing odors in movie theaters to enhance the viewing experience is an idea that’s been around for decades now. Now NTT Communications, a wholly-owned subsidiary of Japan’s telecommunications behemoth NTT, takes the idea to another level: The company today announced the development of a “fragrance communication” system that makes it possible to send smells over the web. → Read More
Japanese Tech powerhouses NTT Communications and Recruit developed a digital signage system capable of simultaneously emitting scents and showing compatible commercials. A prototype is currently being tested in an underground shopping mall in Tokyo. The idea is to get passery-by to walk into a cafe or buy a certain product by not only showing them video ads but also by by appealing to one’s… → Read More
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