Big news from Asia’s social games industry today: Japanese mobile social gaming juggernaut GREE and mig33, a mobile community that’s especially popular in Asia, have just announced [PDF] a cooperation with the potential to change the social gaming market in the region.
Under the agreement, mig33 adopts the “GREE platform for smartphone”, which means that smartphone games that have been created using the technical specifications of GREE’s Japanese platform can now be easily ported to mig33, and vice versa. → Read More
We have a bemused relationship with most folks from the PR industry here around TechCrunch, and with good reason (trust me on that one).
Most of the time (but not always), we keep our peace when PR flacks go off on us with or without a shred of reason, but sometimes one of them goes off the deep end and we need to point it out. It’s a public service we do for the PR industry to show them the error of their ways.
Consider this a lesson in what not to do in PR. → Read More
Mobile social networks have tremendous potential to flourish in developing countries where mobile phone usage trumps internet connectivity. SMS based social networks like SMSGupshup have gained considerable traction in Asia because of this. For example, in India, there is currently a 10 to 1 mobile-to-PC ratio. Mig33, a mobile social network that involves VoIP calls, instant messaging, e-mail, text messaging, and picture sharing, has accumulated 35 million registered users of its service and is growing fast in South Asian markets such as Indonesia and India. Assuming 3 to 10 percent are active on a monthly basis, that would be 1 million to 3.5 million active users.
Mig33′s users are now sending over 1 million virtual gifts a month, and posting approximately 100 million messages a day on its network, or 1,000 messages every second. Twitter, in comparison, just passed 50 million a day. → Read More
In the nascent world of mobile social networking, there are the big dogs (Facebook and MySpace) and everyone who wants to be a big dog. Two of the puppies just got bigger. Limbo is buying Brightkite, which all the tech kids are raving about, in a nearly all-stock transaction. It will change its name to Brightkite in a re-branding move, and gain Brightkite’s engineering team and product smarts. Limbo CEO Jonathon Linner will remain as CEO, while Brightkite founders Martin May and Brady Becker will take over product management and design.
Meanwhile, Limbo brings a lot of cash to the table, having just raised a previously undisclosed $9 million round of financing in January, 2009. Nexit Ventrures was the lead, and existing investors Azure Capital, Draper Fisher Jurvetson, and New Enterprise Associates also participated. Brightkite, meanwhile, started out as a TechStars startup and was funded with just $1 million in angel money. → Read More
Anyone who’s been reading this blog for more than a few months knows I’m bullish on mobile social networking. The space is wide open at this point – no one has created an application that has gotten enough traction to go mainstream. That’s partly because of tech limitations – browser based networks don’t leverage the power of the mobile device, and client based applications are blocked by service providers and handset limitations. But it’s coming. A few years from now we’ll use our mobile devices to help us remember details of people we know, but not well. And it will help us meet new people for dating, business and friendship. Imagine walking into a meeting, classroom, party, bar, subway station, airplane, etc. and seeing profile information about other people in the area, depending on privacy settings. Picture, name, dating status, resume information, etc. The information that is available would be relevant to the setting – quick LinkedIn-type information for a business meeting v. Facebook dating status for a bar. That requires a social network that has presence, location and contextual information about you. It needs to know where you are (via GPS or triangulation), if you are in business or personal mode, and similar information for the people around you. It also needs, at a basic level, the ability to sort and browse the people around you based on their picture and name, and what they are looking for (dating, investments, job, friendship). Once this network is established, you’ll know everyone’s name who’s around you (if they choose to share it), and enough basic information to jog your memory if you know them, or meet them if there’s mutual interest. Poking someone on Facebook is great, but “poking” them when you’re in the same bar as them can result in much more immediate social gratification. The mobile social network that wins will go way beyond, say, Facebook’s iPhone site, which doesn’t leverage location information, or help you meet people around you. So when mobile social network startups reach out to us, we give them a lot of attention. I waded through a bunch of them in September 2007, and followed up with a look at LimeJuice in December. Frankly, MySpace and Facebook could lock up this space simply by focusing on it, but as far as I can tell from discussions with execs at both companies, they’re more focused on → Read More
Mobile social network Mig33 has pulled in a $13.5 million Series B round led by DCM with participation from existing Series A investors Accel, Redpoint and TVP. Mig33 will put the money toward expanding the company in the U.S. and internationally. The company was founded in Perth, Australia, but moved to the valley after their Series A. They currently have over 9 million users (up from 7.5 million last October) in their global user base across more than 200 countries. You can see an earlier roundup of mobile social networks here. Mig33 is a downloadable mobile social networking application with a bunch of utilities mixed in. Users can not only do the usual profiles and friending, but also includes VoIP calls, instant messaging, e-mail, text messaging, picture sharing. Long distance calls can be made by using pre-paid Mig33 minutes. They have an affiliate program for selling minutes and have even launched a calling card business in South Africa. Users have been signing on for more than a total of 2 million sessions per day, sending more than 45 million messages each day, and share more than a million pictures a month. While many of us with “valley blinders” on would look to out ultra-portable laptop or iPhone to carry out most of these tasks, the rest of the world’s 2.6 billion subscribers turn first to a basic cellphone that runs one program at a time. Mig33 wants to be that one program. Their application will work on most phones, including a long list of Nokias, Sony Ericssons, Motorolas, Samsungs, and others. With their eyes on the U.S. market, Mig33 plans on making smartphones fun and “dumb” phones smart by adding features like email and chat. I’ll be interested to see what they come up with, considering I’ve owned both a Blackberry and iPhone which already deliver on a lot of the features Mig33 has to offer. [Update: TechCrunch UK has a UK/European perspective on this]. CrunchBase Information Mig33 Information provided by CrunchBase → Read More
Stealth startup Hyphen-8 has been beta testing their new mobile social network called Lime Juice in San Francisco since October. Using your phone to create or enhance real world interactions is a killer application, but no one has cracked the nut yet. The reason is that the network is useless until it achieves a critical mass of users who are online and using the application via their mobile phone. If no one else is online, there’s little point in you being online, either. And presence detection is another (technical) problem. Even if people have joined the network, how do you know when they are near you? But once it does happen, look out. You could be in a bar and see who’s single, who thinks you’re cute, who wants to talk to you, etc. (if they choose to share that information). Forget meeting via an online dating site and then organizing an awkward in person meeting that usually falls flat. Instead, you can do the online an real world thing simultaneously. We’ve kept an eye on the new startups launching in this space. Check out Rummble, Mig33, ZYB, Mocospace, Aka-Aki, Nokia Sensor, Dodgeball, Mobiluck, MeetMoi and Imity, just to get warmed up. But none of them yet have critical mass (Mig33, however, is turning into a very large cheap VOIP provider on the side). LimeJuice now joins the group with a unique product. Users can actually join on the fly, via SMS. And the company is sponsoring party after party at bars and clubs in San Francisco to get users to try out the product with lots of others at the same time. The test results are encouraging – people are using it. A lot. How It Works The goal is to allow people in a bar or other social gathering to learn a little about the people around them, and flirt via the mobile network as a way to break the ice. The details are what makes LimeJuice interesting. It’s dead simple to join and use. First, users can register for the service via SMS. That means if just one person in a bar is a member or even knows about the service, they can tell others and quickly get a core group to join. When you create an account, you tell it something distinctive about yourself (tall blonde, red dress!) so that people searching will be able to → Read More
We’ve been keeping an eye on the mobile social networking world covering companies such as Zyb, Mocospace, Aka-aki, imity, meetmoi, mobiluck. See our roundup post here. Most of the innovation is occurring outside of the U.S., particularly in Europe. That’s why it’s no surprise to see yet another success story, Mig33, originate outside of the U.S. (the company was founded in Australia). The company has over seven million registered users, nearly all outside of the U.S. Today, however, the company is launching their service in the U.S. They’ve also moved the company here – it’s now based in San Francisco. Migg33 is a mobile application that lets you chat (AIM, MSN, Yahoo) and send instant messages and emails, make cheaper international phone calls, share photos, connect with friends. The key selling point is that they now offer all of this functionality through the WAP browser (wap.mig33.com) currently available on most mobile phones, which has the added advantage of being accessible on your computer too. However, the WAP interface is rather spartan and chatting on a webpage is time consuming. The downloaded J2ME version makes for a richer experience. The U.S. launch also includes a new free hosted email feature, allowing U.S. subscribers to send and receive e-mail on their mobile phones. This adds to the photo sharing, chat integration, and cheap calling rates by connecting over VOIP lines of the original application. It will be interesting to how popular the service in the U.S. considering the differences between European and American cell phone use. Europeans have been more likely than Americans to use cellphones for the internet. Cellphones have continually been more a part of people’s lifestyles outside of the U.S. → Read More
We’ve been tracking emerging mobile-only social networks such as ZYB and Mocospace and Mig33. All have unique selling points (Mocospace is dead simple to use, ZYB has a rich set of potential users from their address book backup service, and Mig33 has a VOIP tool that has attracted over seven million users), but there’s one solid gold feature that none yet have: physical presence detection and information exchange with other users. This is the Holy Grail of mobile social networking, and one of the main reasons for taking the networks off the desktop/laptop environment in the first place. Imagine walking into a meeting, classroom, party, bar, subway station, airplane, etc. and seeing profile information about other people in the area, depending on privacy settings. Picture, name, dating status, resume information, etc. The information that is available would be relevant to the setting – quick LinkedIn type information for a business meeting v. Facebook dating status for a bar. Knowing when your friends are around, and having the ability to meet new people who share your interests (even if it’s just that you are both single), will drive massive usage of networks. But, as with many new services, a chicken and egg problem looms. Until everyone is using this, there is no real reason for anyone to use it. Meetro, an instant messaging service that finds friends based on location, has struggled to gain users over the last couple of years for this reason. Technical barriers aren’t an issue – cell phone tower triangulation and bluetooth solve a lot of the problems of locating users and transmitting information between phones. What’s harder is just plain getting a critical mass of users. The Failures There is a trail of failed attempts at getting this right. Nokia released Nokia Sensor nearly three years ago. It broadcasts information about yourself to others via bluetooth. Never heard of it? Neither has anyone else, although it is still available for download. Google’s Dodgeball is another example that’s fallen flat – it tells friends (and friends of friends) who are within 10 blocks of you where you are and what you are doing. The New Experiments A bunch of new startups are giving this a shot, too. In a post yesterday TechCrunch UK mentions Germany’s Aka-Aki, Paris-based Mobiluck and MeetMoi (the lone U.S. startup). Another startup is Copenhagen-based Imity. It’s not surprising that most of the innovation → Read More
