MediaMath

  • Digital Ad Company MediaMath Raises Another $73.5M, Plus $105M In Debt

    Digital Ad Company MediaMath Raises Another $73.5M, Plus $105M In Debt

    MediaMath, which offers tools for ad-buying, data management, and other aspects of digital marketing, announced today that it has raised more than $175 million in additional funding, including a $73.5 million Series C and a $105 million debt facility. That’s a pretty big step up from the $14 million Series B that MediaMath raised in 2011. The new equity funding was led by Spring Lake… Read More

  • The Council For Accountable Advertising Hopes To Make Ad Technology Less Confusing

    The advertising technology world is confusing. There are hundreds of ad tech startups and technologies, but few standard ways or APIs for marketers take data from one and mix it with another. The Council for Accountable Advertising, a new industry trade organization I first caught wind of in January, hopes to change all that. It is now about to formally launch. The Council’s goals are… Read More

  • Digital Ad Buying Platform MediaMath Adds Another $14M

    Ad tech company MediaMath is announcing a Series B round of financing today, in addition to its $12.5 million round in debt plus VC last August. The “Bloomberg terminal for marketing,” MediaMath manages web advertising for clients, its platform giving ad agencies robust analytics in order to make more targeted ad buys. The three year old New York based company is in the same space… Read More

  • Exclusive: Ad Tech Startups Banding Together To Take On Google And Microsoft

    Exclusive: Ad Tech Startups Banding Together To Take On Google And Microsoft

    As the online ad technology industry consolidates, it is becoming tougher for startups to stand out among the giants. The 500-pound gorillas like Google and Microsoft keep integrating in new technologies and selling themselves as a one-stop shop to ad agencies, publishers, and brand marketers. But a group of ad tech startups is in the process of creating a counterweight to all the… Read More