The advertising technology world is confusing. There are hundreds of ad tech startups and technologies, but few standard ways or APIs for marketers take data from one and mix it with another. The Council for Accountable Advertising, a new industry trade organization I first caught wind of in January, hopes to change all that. It is now about to formally launch.
The Council’s goals are to create… → Read More
Ad tech company MediaMath is announcing a Series B round of financing today, in addition to its $12.5 million round in debt plus VC last August. The “Bloomberg terminal for marketing,” MediaMath manages web advertising for clients, its platform giving ad agencies robust analytics in order to make more targeted ad buys.
The three year old New York based company is in the same space as Turn, Invite… → Read More
As the online ad technology industry consolidates, it is becoming tougher for startups to stand out among the giants. The 500-pound gorillas like Google and Microsoft keep integrating in new technologies and selling themselves as a one-stop shop to ad agencies, publishers, and brand marketers. But a group of ad tech startups is in the process of creating a counterweight to all the consolidation… → Read More