martin sorrell

2018 might be Amazon’s year to take a leading role in online advertising

With WPP’s over 200,000 employees and a $75 billion media book, Sir Martin Sorrell has a uniquely privileged insight into the future of the online advertising industry. And he believes that 2018 mig

WPP’s Martin Sorrell Sees Growing Relevance For Ad Agencies In A Tech-Centric World

Sir Martin Sorrell, CEO of ad holding company WPP, weighed in on the digital media landscape today at the IAB MIXX conference in New York. One of his main arguments: That tech companies are also in th