October 10th, 2011

(Founder Stories) Birchbox: On The Second Wave Of Ecommerce

Wrapping his interview with Birchbox founders Hayley Barna and Katia Beauchamp, Chris Dixon tosses out some interesting statistics.

Roughly “92% of commerce is still offline and actually Amazon only has 6% of the online.” Dixon believes the first online wave of commerce revolved around hard goods (tickets, books and dvd players) and we are potentially entering a second wave where soft goods… → Read More

October 8th, 2011

(Founder Stories) Birchbox: Selling Subscriptions To Surprise Beauty Samples For $10 A Month

Hayley Barna and Katia Beauchamp are co-founders of Birchbox and stopped by our studio to tape Founder Stories with Chris Dixon.

The idea for Bichbox sprung from real-life experience. Barna’s friend was a beauty editor and asked Barna to test top products that she had curated for her. Wanting to recreate the experience for others, Barna says they launched “a subscription model” and “put some… → Read More