Iroko Partners

  • Wait, You're Going to Pay Me to Watch Movies All Day? (TCTV)

    Wait, You're Going to Pay Me to Watch Movies All Day? (TCTV)

    Earlier today, I wrote about our brush with machetes, the chaotic world of Nigerian filmmaking, and a company called Iroko Partners that’s working on bringing order and YouTube distribution to Nollywood. It’s made stunning progress in the short four months it has been in business, and it’s barely scratched the surface of Nollywood demand. Below is a video we shot with… Read More

  • You Think Hollywood Is Rough? Welcome to the Chaos, Excitement and Danger of Nollywood

    You Think Hollywood Is Rough? Welcome to the Chaos, Excitement and Danger of Nollywood

    It was when they pulled out the machetes that I started to worry. I’d seen men with machetes in Africa before, but they were rusty, practical tools used for clearing away brush by the side of the highway. These were long, shiny and housed in decorative sheaths, pulled out ostensibly so the men could sit down more comfortably, but done with a clear, understated flair. They were more… Read More