intermediate metrics

  • The Danger And Opportunity Of The Intermediate Metric

    The Danger And Opportunity Of The Intermediate Metric

    Are social media companies overvalued? The question is not just a matter of revenue multiples (low or high), but rather whether that revenue is actually generating new sales for advertisers. Google convinced the world to believe in the click, Facebook has done the same with the Like, Twitter with the follower, and Pinterest is planning on unveiling the same with the Pin. Read More