GumGum

  • GumGum’s New ‘Canvas’ Ad Unit Takes Over Publisher Images

    GumGum’s New ‘Canvas’ Ad Unit Takes Over Publisher Images

    In-image advertising company GumGum has launched a bigger, more attention-grabbing ad unit — one that it says is the industry’s first in-image takeover. The company is calling the new unit the Canvas, and it’s launching the first ads with digital agency Moxie as part of a campaign promoting The Rocket Mascara from L’Oreal’s Maybelline unit. When an image first… Read More

  • In-Image Ad Network GumGum Raises $7 Million From NEA, First Round And GRP

    In-Image Ad Network GumGum Raises $7 Million From NEA, First Round And GRP

    In-image ad network GumGum has raised $7 million in new funding from NEA with GRP and First Round Capital participating in the round. This brings GumGum’s total funding to $11 million. GumGum’s in-image ad platform reaches 110 million unique visitors and serves billions of in-image ads per month. Co-Founded in 2007 by Ophir Tanz, GumGum works with online publishers like Time… Read More

  • Bedrock Thinks Publishers Should Create Their Own Ads

    The problem with most ads is that they suck. Publishers sign up for ad networks and they have to take what they are given, which is usually some weight-loss ad showing way too much belly flab. But what if Website publishers could create their own ads? They know their audience best, right? That’s the idea behind Bedrock, an ad network created by the founders of GumGum, which is itself… Read More

  • Invites: Fotoglif Opens A Revenue-Sharing API For Ad-Supported Images

    Stock photography sites are moving towards free, with either free samples (Photoxpress) or ad-supported images (Fotoglif, GumGum, PicApp). In an effort to encourage a broader distribution of its ad-carrying photos, Fotoglif is opening up a revenue-sharing API for developers. The first 500 people to sign up using the promotion code “Techcrunch” will get into the beta program. The… Read More

  • Image Licensing Network GumGum Grabs $2.6 Million And Is Growing Fast

    Image licensing network GumGum has raised $2.6 million in and extended Series A funding round led by GRP Venture Partners with First Round Capital participating. This brings GumGum’s total funding to close to $4 million. GumGum has been seeing fast growth since its launch last year. Measured as an advertising network (but for images), GumGum became a Quantcast Top 100 site, reaching… Read More

  • GumGum Wants To Turn Celebrity Pics Into Shopping Sprees With ShopThisLook

    Image licensing startup GumGum is introducing a new ad unit to go along with all of those celebrity pics that it helps to distribute. Next time you come across a paparazzi shot of Lindsay Lohan on the Web, you might see a ShopThisLook badge next to the image courtesy of GumGum. Click on the badge and window will pop up with shopping links for clothes and accessories similar to what Lohan… Read More

  • GumGum Adds B5Media, DailyFill To Its Image-Licensing Network

    Image-licensing network GumGum is growing by leaps and bounds. Measured as an advertising network, it is now a Quantcast Top 100 site, reaching 13.7 million people in the U.S. and 23.5 million worldwide. More than 1,000 Web publishers are licensing images through GumGum, which allows them to pay based on how many people see the image or use them for free with embedded advertising. Today… Read More

  • Glam Teams With GumGum To Serve Free, Legal Images

    Image licensing platform GumGum has scored a deal to serve free legal images across Glam Media’s publishing network. Glam publishers will have access to photos from Splash News’ catalog of celebrity images, many of which run from $75-500 apiece under standard licensing deals. In lieu of these fees, GumGum will allow publishers to display their images with ad overlays free of… Read More

  • GumGum Rethinks Its Approach. Drops Flash

    Music and movies may grab the most headlines when it comes to piracy, but many content providers on the web are also having trouble managing their images, which are easy to crop, resize, and copy. Some services, like Attributor, try to monitor and track offending images, but the ultimate solution may well lie in removing the temptation in the first place by offering cheap and easy to find… Read More

  • GumGum Launches New Image Licensing Platform

    GumGum launches an ambitious new project today – a new platform and business model for licensing content on the Internet, beginning with images. Image piracy runs rampant on the Internet, of course. Blogger Perez Hilton was sued for stealing images of celebrities, and we’ve had (ridiculous) charges leveled at us as well. And don’t forget the recent Lane Hartwell… Read More