The problem with most ads is that they suck. Publishers sign up for ad networks and they have to take what they are given, which is usually some weight-loss ad showing way too much belly flab. But what if Website publishers could create their own ads? They know their audience best, right?
Stock photography sites are moving towards free, with either free samples (Photoxpress) or ad-supported images (Fotoglif, GumGum, PicApp). In an effort to encourage a broader distribution of its ad-carrying photos, Fotoglif is opening up a revenue-sharing API for developers. The first 500 people to sign up using the promotion code “Techcrunch” will get into the beta program.
The API gives… → Read More
Image licensing network GumGum has raised $2.6 million in and extended Series A funding round led by GRP Venture Partners with First Round Capital participating. This brings GumGum’s total funding to close to $4 million.
Image licensing startup GumGum is introducing a new ad unit to go along with all of those celebrity pics that it helps to distribute. Next time you come across a paparazzi shot of Lindsay Lohan on the Web, you might see a ShopThisLook badge next to the image courtesy of GumGum. Click on the badge and window will pop up with shopping links for clothes and accessories similar to what Lohan is… → Read More
Image-licensing network GumGum is growing by leaps and bounds. Measured as an advertising network, it is now a Quantcast Top 100 site, reaching 13.7 million people in the U.S. and 23.5 million worldwide. More than 1,000 Web publishers are licensing images through GumGum, which allows them to pay based on how many people see the image or use them for free with embedded advertising.
Today, GumGum… → Read More
Image licensing platform GumGum has scored a deal to serve free legal images across Glam Media’s publishing network. Glam publishers will have access to photos from Splash News’ catalog of celebrity images, many of which run from $75-500 apiece under standard licensing deals. In lieu of these fees, GumGum will allow publishers to display their images with ad overlays free of charge (publishers… → Read More
Music and movies may grab the most headlines when it comes to piracy, but many content providers on the web are also having trouble managing their images, which are easy to crop, resize, and copy. Some services, like Attributor, try to monitor and track offending images, but the ultimate solution may well lie in removing the temptation in the first place by offering cheap and easy to find legal… → Read More
GumGum launches an ambitious new project today – a new platform and business model for licensing content on the Internet, beginning with images. Image piracy runs rampant on the Internet, of course. Blogger Perez Hilton was sued for stealing images of celebrities, and we’ve had (ridiculous) charges leveled at us as well. And don’t forget the recent Lane Hartwell debacle. → Read More