As users flock to location-based services like Foursquare and Gowalla, local businesses and media organizations are beginning to use the check-in as a marketing tool for events and campaigns. Geotoko, which launched today at TechCrunch Disrupt, a platform that allows businesses to run contests and sweepstakes using location-based services.

Co-founded by Adarsh Pallian, Geotoko gives businesses… → Read More