There’s no doubt that BP’s brand value has been affected by the explosion of its Deepwater Horizon drilling rig in the Gulf of Mexico in April. And as the damaged rig has been dumping thousands of barrels of oil into the Gulf each day and causing massive environmental casualties, BP has been on a social media and advertising campaign to repair some of the damage.
Nowadays, buzz around brands on the news, blogs, tweets and other social media that spreads through product launches, PR campaigns, earnings reports are as valuable as traditional ad campaigns. But buzz and social dialogue on the web is tough to quantify. General Sentiment has released a report that calculates the dollar value of the buzz, content, and conversation taking place online. General… → Read More