Through new partnerships with top online and offline purchase data providers Datalogix, Epsilon, Acxiom, and BlueKai, Facebook is allowing advertisers to target hashed lists of existing and potential customers, and categories like role-playing gamers or soda drinkers. This expansion of Facebook’s Custom Audiences program could rake in revenue and attract businesses by matching ads to real spenders → Read More
In case you haven’t already received the ominous sounding email, data held by email marketing firm Epsilon was compromised earlier this week – the hack apparently executed by one person. The breach, which keeps broadening in scope as more companies inform their customers, has thus far affected these top brands: TiVo, Walgreens, US Bank, JPMorgan Chase, Capital One, Disney, Citi, Home Shopping… → Read More
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Disrupt Europe: Berlin Hackathon
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