A Japanese company called Asahipen developed a special kind of paint that is capable of blocking sunlight in order to keep room temperatures low. Aimed specifically at the market for residential housing, the so-called Shinatsu (heat shield) paint [JP] is about 30% more expensive than standard paint in Japan, costing $100 per 5-liter can. Asahipen sells 8 different colors you can paint the roof… → Read More