San Francisco startup RocketOn, the company behind a virtual world platform that bares the same name, has more tricks up its sleeve and is today showing off the second product it created.
The web application it’s introducing today is dubbed Blerp, and its ambition is to turn the Web into a giant interactive message board by making it possible for visitors to add text comments and multimedia to existing web pages and share them with their friends.
Under the motto ‘layer the web!’, Blerp aims to enable people to enrich web pages with an additional layer of content with the ability to let others join in on the fun at any time. RocketOn is calling the concept Hyperlayers, and if the idea makes you think of social annotation services like Reframe It, Diigo or Fleck, that’s because it’s taking an extremely similar route with Blerp. → Read More
Social bookmarking and annotation service provider Diigo has acquired web page clipping and archiving service Furl from publicly listed search advertising network company LookSmart in exchange for equity. The deal is being pitched as a partnership but looks more like a smart decision from LookSmart to offload a property that had little to do with its core business and Diigo jumping on a relevant opportunity without having to spend any cash.
Either way, Diigo has now bought a service that in many ways can be compared to its own product. Both offer a way for website visitors to save entire web pages or just parts as well as annotate and share with others what they consider interesting on the web. → Read More
The idea of annotating the Web has been around for a long time. It goes back to a failed Web 1.0 startup called Third Voice. Today there are a handful of Web startups (Diigo, Fleck, Stickis, ShiftSpace, TrailFire) that let you mark up any Web page by adding virtual sticky notes or comments in a sidebar. One of these, ActiveWeave, had to reboot as BlogRover and eventually sold itself to BuzzLogic.
Now, a new startup that officially launches today, Reframe It, is trying its hand at the same game. The company has raised $700,000 from AD Gilhart & Co., and it boasts an impressive advisory board which includes Esther Dyson, Henry Louis Gates, Jr., and Howard Rheingold. But it is not clear how Reframe It will distinguish itself from the other Web annotation startups that have so far failed to spark a lot of interest among users.
Reframe It is a browser plug-in for Firefox or Internet Explorer that lets you highlight passages of text on a Web page and add your own comments in a side pane. Comment can be private, public, or visible only to certain groups. Anyone with the Reframe It plug-in can then see those comments in their side pane as they browse the Web. Reframe It also has a Twitter-like social feature that lets you follow other people’s comments, as well as comments within groups. You can follow these comments in an RSS feed, which you can track in your blog reader or other services such as FriendFeed. To help get you started, Reframe It allows you to import your contacts from Gmail, Facebook, and (soon) LinkedIn and other services. → Read More
The idea of leaving sticky notes on the Web for others to find has been tried many times, but has never really taken off. Third Voice dotbombed with the idea in the late 1990s, then Activeweave tried it with Stickis (only to abandon the idea in favor for an app called BlogRovr, which was recently acquired by BuzzLogic). The missing element was that there was never a social way to share the Web pages and people’s comments about them instantly. A startup out of Florida called Slingpage thinks it has figured out a better approach. It lets you “sling” Web pages to your friends with one click, chat about them, and annotate them with sticky notes as well. It is just coming out of stealth mode and TechCrunch has private beta invites for the first 500 readers to sign up here. (Warning: only PC users with Internet Explorer 6 or higher need apply). Being able to leave a virtual sticky note on a Webpage is kind of pointless unless you can tell people it is there to go and admire. Slinpage joins the most recent band of Web annotation startups, including Diigo and Fleck, that have added sharing and “friendcasting” features to their services. With Slingpage, you can send a Webpage to anyone else in your contact list immediately and even start a chat about it. Slingpage is an extension for Internet Explorer. (Firefox is coming soon). You can import your contacts from Outllook, Gmail, Facebook, or Yahoo. And, of course, you can also build up your contact list one name at a time. You can only sling Webpages with other people who have also installed the application. The company is working on a Sling-to-email feature to allow the application to spread more virally. And if you Sling a page to a Facebook contact, a message appears in their feed. You can also create a public Slingcast, which is a feed of URLs you collect around a certain topic. “Every sling becomes a vote, if you will,” says CEO Peter Weinberg, who previously was a technology banker at WIT Soundview (before Schwab acquired it). In that sense, Slingpage is also a little bit like StumbleUpon or del.icio.us. Members save and share URLs, except they do it immediately. When you “sling” a page, a little window pops open in the bottom right of the recipient’s screen. Every page you sling is → Read More
We got word last night that Diigo will be releasing version 3.0 of its social bookmarking and webpage annotation service today. The company is calling it its biggest upgrade since 2006, when former TechCrunch writer Marshall Kirkpatrick gushed extravagantly over it. I’m personally not a daily user of Diigo, even though going back and reading Marshall’s review makes me think I should be. I’ll just have to try v3.0 in full later today. A demonstration video, embedded below, shows an entirely new user interface. We’re also told that the code has been rebuilt and over 100 new features have been added. Social networking has been further developed, too, so you can share your bookmarks with friends and groups more effectively. Diigo is explicitly pitting itself against Delicious by stating: “in the battle field of social bookmarking 2.0, we believe only delicious and Diigo are still strong players, with Diigo clearly the leader in terms of features and innovations…People who have seen both Diigo 3.0 and delicious 2.0 also think that we are far ahead of delicious 2.0.” Sounds like Diigo’s trying to play David to Yahoo’s Goliath. CrunchBase Information Diigo delicious Information provided by CrunchBase → Read More
Website annotation tool Diigo will officially announce its new WebSlides feature next week. The new widget is an embeddable player that presents feeds or bookmarks as live web pages in an interactive slideshow format, complete with full page content including links, comments, and ads. The widget can be sent to friends and colleagues or placed on websites, blogs, and social networks. A bit of good news for publishers: every slide view will actually register a page view for the content owner. WebSlides also enables Diigo users to highlight important sections and annotate pages on the fly with sticky notes. Users can also bookmark, tag, share, and clip content from the pages in WebSlides for future reference in their own Diigo online folders. To set up a WebSlides presentation, you simply enter a feed or list of bookmarks, add background music or voice narration, and click “Play”. There is a lot of competition in the website annotation space, but Diigo’s WebSlides is the first slideshow widget to preserve total page content. Combined with Diigo’s research capabilities, WebSlides makes for a great product. The company will be presenting in the TechCrunch40 demo pit next week. Our previous coverage of Diigo is here. → Read More
In 1999, Eng-Sion Tan and two friends launched Third Voice, a browser plugin that would let anyone make annotations on webpages. The intent was to encourage freer speech on the internet, but many slammed it as “Web Graffiti.” The company eventually shut down. The idea of web page annotation didn’t die with Third Voice, though. New services, each with unique features, have carried on. Diigo A must have for researchers Diigo is a research tool that lets you share bookmarks and annotations on web pages using a browser plugin or bookmarklet. Notes are anchored to highlighted text and bookmarks save a cached copy of the site. Diigo will also let you save to multiple other bookmarking services (all the big ones) and email your annotated pages to friends who don’t have the plugin. We covered Diigo earlier. Diigo has some advanced search functionality built in as well. With Diigo, you can search for the highlighted words on the web with any of four search engines, social bookmarking systems, on blogs, within the current site, amongst inbound links, and seven different content verticals (TV, stock sites, etc.). Diigo also lets you post links to your blog through posts, or a “linkroll” widget listing your most recent annotations. Fleck Bare bones Fleck is the most basic of the annotation services, letting you simply post public or private text notes on a page. Notes can be posted by using a browser plugin or by ajax when Fleck feeds web pages through its servers and adds the necessary annotation code. Permalinks to annotated pages can be emailed to friends and posted to blogs. We covered their launch previously and expect the company to be rolling out more features. ShiftSpace Have your way with any webpage ShiftSpace is an opensource browser plugin (FF only) being developed by NYU’s Interactive Telecommunication Program and is pretty close to internet graffiti. The plugin allows their users to annotate and remix a website saving it as a communally editable alternate version revealed in your browser by pressing Shift + Space. ShiftSpace allows users to leave notes, highlight text, change images, and edit the page source. It kind of reminds me of the web page analysis plugin Firebug, which allows you to carry out live edits of any web page. For web surfers with the plugin, modified pages are marked with a small ShiftSpace icon (§) in the bottom left → Read More
I just looked at the new research megatool Diigo and though several bloggers have covered it in the past and in previous incarnations (including our charming leader) I think they really missed the boat when many called it an unexciting entry into the crowded social bookmarking space. This is a web based knowledge worker’s dream come true, it’s the kind of thing that makes me love web apps. The Reno, Nevada based company’s name is an acronym for “Digest of Internet Information, Groups and Other stuff.” It does offer a browser bookmarklet, but you’ll want to grab the Firefox or IE toolbar to use the best Diigo has to offer. In addition to nailing the basics in social bookmarking, there are many features here that give this system huge value whether or not it ever builds a network effect from a large number of users. → Read More
Diigo, which stands for “Digest of Internet Information, Groups and Other stuff”, is a social bookmarking site that allows users to highlight multiple content areas, including pictures, tag the page, and bookmark it. Users can also add sticky notes to a highlighted text area. It has other good features as well – see the flash demo for a good overview. Many of the bookmarking sites are starting to blur together for me. I like Diigo and the founders are politely efficient in getting the word out. The company has also executed well and released a polished product. But at the end of the day I’m not sure how many social bookmarking sites can make the cut. I will say this, though. I like the idea of public and private “sticky” notes on a website (Activeweave promises this, and I saw a really great demo two months ago, but it hasn’t launched yet). And I also like the ability to highlight multiple areas of a website in my bookmarks (Kaboodle does a great job of this). But, as you can see, for just about every feature, there are multiple companies already attacking the space with vigor. Good luck to all. It’s going to be a long, hard fight. With perhaps as much as a $30 million payout at the end of the day. → Read More
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