Datalogix’s offline purchase data is the not-so-secret weapon giant publishers use to target their ads, and measure if they boost consumer spending. Businesses like Facebook are becoming dependent on this ROI data, allowing Datalogix to raise a $25 million Series B. Since its based in Denver you don’t hear a lot about Datalogix, but the 250 employee startup is crucial to the future of advertising. → Read More
Through new partnerships with top online and offline purchase data providers Datalogix, Epsilon, Acxiom, and BlueKai, Facebook is allowing advertisers to target hashed lists of existing and potential customers, and categories like role-playing gamers or soda drinkers. This expansion of Facebook’s Custom Audiences program could rake in revenue and attract businesses by matching ads to real spenders → Read More
Seattle, WA
San Diego, CA
Menlo Park, CA
Boston, MA
Berlin, Germany
San Francisco
