• November 8th, 2010

    Blue Mars Looks To OTOY's Clouds To Take 3D Worlds Mainstream

    3D online virtual worlds are nothing new. From World of Warcraft to Second Life, people have been wandering across polygonal terrain for years, chatting with other users, selling their virtual wares, and making their avatars wave at each other for no apparent reason. But Avatar Reality, the startup behind a 3D platform called Blue Mars, thinks that there’s still a lot of untapped potential from… → Read More

    March 24th, 2010

    Avatar Reality Raises $4.2M For 3D Virtual World, Hires Industry Vet Trent Ward

    Avatar Reality, developer of the massively multiplayer online virtual world platform Blue Mars, has raised an additional $4.2 million from Kolohala Ventures and co-founder and games industry veteran (and somewhat of a legend) Henk Rogers. That brings the total invested in the company to more than $13 million, according to the press release.

    In addition, Avatar Reality has announced that it has… → Read More