banner ads

  • Native Ads In 2013: Scale, Headlines As Banners, Mobile, Samsung, And Yahoo

    Native Ads In 2013: Scale, Headlines As Banners, Mobile, Samsung, And Yahoo

    Editor’s note: Dan Greenberg is the founder & CEO of Sharethrough, the native video advertising company. Five months ago, I published an article on TechCrunch that provided the first framework for the emerging Native Advertising market. At the time, “native advertising” (a term coined by Fred Wilson) was a new name for an old concept — monetization models… Read More

  • Kiosked Nabs $5.75M From Rovio Chairman To Give Publishers An Alternative To Banner Ads

    Kiosked Nabs $5.75M From Rovio Chairman To Give Publishers An Alternative To Banner Ads

    Banner ads have been around for over a decade, and though they may have been effective back in the mid-’90s, today they just feel like relics. You probably can’t remember the last time you clicked on one. (I know I can’t.) Sure, display advertising is evolving, and marketers still spend billions on display, but as much as we try to spruce them up, they remain one of the… Read More