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  • Native Ads In 2013: Scale, Headlines As Banners, Mobile, Samsung, And Yahoo

    Native Ads In 2013: Scale, Headlines As Banners, Mobile, Samsung, And Yahoo

    Editor’s note: Dan Greenberg is the founder & CEO of Sharethrough, the native video advertising company. Five months ago, I published an article on TechCrunch that provided the first framework for the emerging Native Advertising market. At the time, “native advertising” (a term coined by Fred Wilson) was a new name for an old concept — monetization models that emerge from the… Read More

  • Kiosked Nabs $5.75M From Rovio Chairman To Give Publishers An Alternative To Banner Ads

    Kiosked Nabs $5.75M From Rovio Chairman To Give Publishers An Alternative To Banner Ads

    Banner ads have been around for over a decade, and though they may have been effective back in the mid-'90s, today they just feel like relics. You probably can't remember the last time you clicked on one. (I know I can't.) Sure, display advertising is evolving, and marketers still spend billions on display, but as much as we try to spruce them up, they remain one of the weakest forms of digital… Read More