Editor’s note: Dan Greenberg is the founder & CEO of Sharethrough, the native video advertising company.
Five months ago, I published an article on TechCrunch that provided the first framework for the emerging Native Advertising market. At the time, “native advertising” (a term coined by Fred Wilson) was a new name for an old concept — monetization models that emerge from the… → Read More
Banner ads have been around for over a decade, and though they may have been effective back in the mid-’90s, today they just feel like relics. You probably can’t remember the last time you clicked on one. (I know I can’t.) Sure, display advertising is evolving, and marketers still spend billions on display, but as much as we try to spruce them up, they remain one of the weakest forms of digital… → Read More
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