adtile

  • Adtile raises $2M to rethink mobile ads

    Adtile raises $2M to rethink mobile ads

    Mobile ad startup Adtile is announcing that it has raised an additional $2 million in funding. That’s an extension of the $4.5 million Series A that Adtile raised back in 2014, and it comes from undisclosed investors. The San Diego-based startup focuses on a format it calls Motion Ads, allowing marketers to take advantage of smartphone capabilities like the GPS and accelerometer to… Read More

  • Adtile Raises $4.5M To Create A Marketplace For Interactive Mobile Ads

    Adtile Raises $4.5M To Create A Marketplace For Interactive Mobile Ads

    Adtile, a startup that says it’s bringing an “app store”-style approach to mobile ads, is announcing that it has raised $4.5 million in Series A funding. Earlier this year, I wrote about the company’s Motion Ads format, which asks users to interact with their ads by shaking, turning, and otherwise playing with them. For example, a coffee shop ad could ask users to… Read More

  • With Its New Motion Ads, Adtile Is Betting Users Want To Play With Their Ads

    With Its New Motion Ads, Adtile Is Betting Users Want To Play With Their Ads

    Mobile ad startup Adtile is announcing a new ad unit today that offers a bit more fun and interactivity than standard mobile ads. Founder and CEO Nils Forsblom told me that the company’s new Motion Ads take advantage of a smartphone’s GPS, gyroscope, motion coprocessor, accelerometer and digital compass on both Android on iOS. So instead of just tapping or watching a video… Read More