adap.tv

  • Adap.tv Introduces Linear TV To Its Ad-Buying Platform

    Adap.tv Introduces Linear TV To Its Ad-Buying Platform

    Looks like video advertising platform Adap.tv will be doing more to live up to the “TV” part of its name. The company is announcing that ad buyers won’t just be purchasing desktop and mobile ads through its Audience Path product, but linear TV commercials (i.e., regular TV commercials) too. Adap.tv (which, like TechCrunch, was acquired by AOL) says its TV ad inventory has… Read More

  • Adap.tv Founders on Being Acquired by AOL and the Importance of Engineering

    Adap.tv Founders Discuss Their $405M Acquisition And The Company’s ‘Secret Ingredients’

    A week after AOL (which owns TechCrunch) announced that it’s acquiring video ad company Adap.tv for $405 million, we drove down to the company’s office in San Mateo to speak to co-founders Amir Ashkenazi (the CEO) and Teg Grenager (the chief product officer). Ashkenazi told me that there were “secret ingredients” leading to the company’s success — namely… Read More

  • AOL Is Acquiring Video Ad Platform Adap.tv For $405M

    AOL Is Acquiring Video Ad Platform Adap.tv For $405M

    TechCrunch-owner AOL just announced that it has reached an agreement to acquire video advertising platform Adap.tv in a deal that should be worth a total of $405 million — $322 million in cash and $83 million in AOL common stock. “AOL is a leader in online video and the combination of AOL and Adap.tv will create the leading video platform in the industry,” said AOL Chairman… Read More

  • Online Video Ad Budgets Expected To Rise Sharply In 2012

    Online Video Ad Budgets Expected To Rise Sharply In 2012

    Here’s some good news for web video publishers and producers. Online video advertising budgets are expected to jump sharply in 2012. Brand advertisers who purchased online video ads this year are projected to spend 47 percent more next year. These numbers were released this morning in the second annual “Video State of the Industry Survey” by Adap.tv and Digiday. For… Read More

  • Video Advertising Company Adap.tv Raises $20 Million

    Video advertising company Adap.tv has raised $20 million in funding led by Bessemer Venture Partners with Gemini Israel Funds, Redpoint Ventures and Spark Capital also participating in the round. This brings Adap.tv’s total funding to $43 million. Adap.tv’s ad platform allows advertisers to buy and manage online video ad inventory from a single interface and enables publishers… Read More