Tadhg is a senior video game designer, producer and creative director.
Tadhg has held roles at various video game development, technology and publishing companies. Since the early 90s, Tadhg has worked on all sorts of game projects, from boardgames and live action roleplaying games through to multi-million dollar PC projects. He has served as lead designer, senior producer and a number of other roles at several companies including BSkyB, Lionhead and Climax.
Tadhg is also a published games industry commentator, having been featured in several key industry publications. He is also a noted blogger.
Tadhg spends his time working with Simple Lifeforms defining our vision for social game-play, designing our signature social games and consulting for various video game development companies on their game development and design strategies.
With Xbox 360 having started well but ended in a very confused state, I worry that Microsoft is about to carry over much of its baggage to the new console. Will the company make the same mistake of not listening to the market that it has often made in recent years? Will it continue to believe that there is a burgeoning market for an everything box? Or will it refocus on what matters? → Read More
We all know that big changes are happening in games, with the profusion of formats. What less of us realize is how much those changes have affected the underlying idea that one console or platform is the “gaming king”. Some of us even pine for a return to those days, but they are gone. Likely forever. → Read More
It’s a little bit sexy and a little bit dorky, but Google Glass has finally arrived. Beyond the initial productivity uses of the device, how important are games going to be for driving its adoption, and what kind of games might work for it? → Read More
While it makes game makers often feel better, the idea that designing games is a science is largely a delusion. The industry often thinks of itself in those terms, and self-reinforces the notion that being successful in games is all just one big engineering problem. Not so. Games are an entertainment business, and that means being crazy and willing to take chances is vital. → Read More
A lot of recent moves in the gaming space to ban, investigate or curtail certain aspects of its output can seem egregious. However seen in the light of how shady game makers tend to behave, and the need to keep their sleazy tactics at bay, such moves are often understandable. Still, there are costs to games as a medium that this sort of thing keeps happening. → Read More
Reviews of Ouya have thus far perhaps been unfair because they tend to either rate the machine against Android devices or existing consoles, when it is neither of those. The new microconsole-style of game machine is more like the netbook of gaming, and they should be seen in that light. However the fact that they aren’t seen in that light is itself a problem, one that needs fixing. → Read More
Women in games, the continuing rise of microconsoles and the normalizing of real money gaming. These were the three themes that I noticed most at this year’s Game Developers Conference. → Read More
The annual Game Developer’s Conference rolls into San Francisco next week. The event is always worth attending if only to see what the future will bring. This year’s, more than most, will be a real bellwether for what shape the industry will take over the next five years. And perhaps that shape will have much to do with microconsoles. → Read More
Remember that console that Nintendo launched with the tablet controller? No, not the Wii, the other one. No? Strangely most of us seem to have forgotten all about it too, and quickly. Sales are terrible and buzz about the system is almost nil. Is it salvageable at this point, or does Nintendo need to go and have a good long think about how it got to this point after riding so high. → Read More
Sim City 5 is yet another game that exposes an inherent conflict at the heart of the PC, about how connected and app-like or independent it should be. Publishers like EA might be trying to convince PC users to think of their games more as services, but PC users are still as reluctant as ever. So are operating system developers. And so the PC continues to muddle on. → Read More
It may be the case that real-money gambling is inching its way to reality in the U.S., much as it has in the rest of the world, but if so it’s a phenomenally boring story. It’s hard to get excited about a sector that only ever sells the same few game types over and over, and it leads me to wonder when will real innovation ever really make its mark in this space. There’s more to life than slots. → Read More
While the Sony press event this week has largely been received as a wasted opportunity, it speaks more to the fate of the game console than the PS4. Microsoft may win the next generation, but will winning really look like total victory or merely an example of being the best loser? With microconsoles shaking up the entire industry from top to bottom, the game console as we know it looks doomed. → Read More
Both Microsoft and Sony like to wow us with big numbers proclaiming how they are moving beyond games, but the numbers don’t really stack up. For all its vaunted efforts in TV partnerships, for example, the average Xbox is only used for a couple of movies per week. All the rest is games. Both need to stop distracting themselves with some ur-market fantasies of media hubs, or be destroyed. → Read More
The news that next-generation consoles may lock games to devices is not controversial by itself, but the willingness to price those games effectively is not historically a strength of Microsoft or Sony. More likely a have-cake-and-eat-it attitude is at play, but that risks driving away younger players to microconsoles like the OUYA. → Read More
On Feb 20th, Sony is holding a press conference in New York for which we assume is the PlayStation 4. Yet, is that really the smartest move that the company could make? With the argument that the PS idea’s time has gone, wouldn’t Sony be better served by rejuvenating their entire operation (including its brand) and letting go of the past? → Read More
With Facebook deciding to hide monthly and daily active users, we have lost the one game platform that could give us reasonably objective data about game performance. We are back to the Dark Ages of vanity metrics as a result. This is something that needs to change. → Read More
Increasingly, the sentiment in the games industry is that 2013 is going to be a very difficult year. With Facebook effectively over as a platform, social gambling being weaker than anticipated and forthcoming console hardware looking troubled, everybody is worried. As the proverb says, game makers seems to be living in interesting times. → Read More
Perhaps the biggest roadblock facing the development of generation-two social games is the addiction to metrics. Social game makers still believe that fun is about finding the right behaviours, the right metric to measure fun and the right way to maximise that. They are wrong. Fun is, and always has been, a dynamic quality. They need to learn that there is no “fun boson”. → Read More
While the single- and parallel-game types have streaked ahead on mobile platforms, multiplayer games has been more tentative. Particular “local” multiplayer games, of the kind that you play with friends in a location like a pub. However with the arrival of a little game called Spaceteam, I think that may be about to change. → Read More
Discoverability, collapsing social game models, failing gamification and weak levels of excitement for new gaming platforms have all conspired to make 2012 a complicated year for games. For some this means that the business is all about selling shovels rather than prospecting for gold, but maybe it’s more about identifying the causes that players believe in. → Read More
In the wake of a mass shooting or terrorist attack the question of video game violence is raised. Games are often portrayed as little more than drug-addiction meets murder-simulator, and we game makers apologise endlessly. But we are not really being true to ourselves by adopting these apologist positions. In a sense all games are inherently violent. And this is a good thing. → Read More
Last weekend I attended the “eRepublik International Summit 2012″ in Bucharest and had the opportunity to meet with many of the game’s “whale” players. I saw what they cared about, how the game’s developers and players have a close-knit relationship, and how that conversation is the real heart of the game. For social game makers, there are lessons to be learned in how they do it in Romania. → Read More
The mysteries of mechanics are the reason why gamification seems like voodoo. And it shouldn’t be. Game mechanics should be simple to explain, with clear actions and outcomes. So why do we get so confused by this, and how do we separate the “real” mechanics from the “fake” ones? → Read More
For retailers and publishers in video games, Christmas is the busiest time of the year. On the digital side, Christmas is often one of the slower periods but, when the dust settles and spring begins, often new heroes emerge. For both, the holidays mark when we begin to wonder what’s going on for games in 2013? → Read More
Most of the talk around games tends to focus on climate. It’s about finding the right customers, funding, platform, business model, partnerships, metric and discovery solutions, technology, route to market and so on. However every always says that the first rule of making games is to make sure that the game is fun. Without a fun game there’s no rule two. True, but what does “fun” mean? → Read More
Editor’s note: Tadhg Kelly is a game designer with 20 years experience.
There are plenty of people in and around games who make their living largely through behaving like wizards. Nowhere is this more true than in the field of gamification. Is a site an opportunity to engage with a user through a journey? Is a reward a way of maintaining a complex conversation with your users? → Read More
Beyond the levels, badges, reward points and promised engagement increases, there are many behaviourist game designers who see games as persuasive tools for social change. They see a very wide range of possible benefits from games, such as education, health and awareness of social or political issues and so they want to use games to persuade players.
Do they really work though? → Read More
Love it or hate it, Windows 8 is a big deal and it’s only going to get bigger. Particularly the Metro side. The Windows Store will bring app store economics to the PC in a way that most users have never experienced before, and that represents a golden opportunity for developers. However they will have to move incredibly quickly to get ahead of the rush. → Read More
Developers tend to think “mobile first, tablet second” because tablets seem like stretched out mobile devices, and mobiles tend to have much higher install bases. The devs reason that if they design for mobile first and then stretch to fit tablet then that’s probably sufficient. Not so much. → Read More
Several people have contacted me and asked whether such-and-such a game would work with crowdfunding, or whole sectors. Could educational games benefit from crowdfunding, for example. Or what about game-like projects, or gaming hardware innovations? The answers to these questions have little to do with the product itself. They are driven by what I call marketing stories. → Read More
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