Berlin’s reputation as a hotbed of adtech entrepreneurship seems unstoppable as VCs continue to pile money in. The latest example is mobile app marketing platform Remerge.
After raising $1 million in seed funding late last year, the startup is today disclosing a $3 million Series A led by previous backer Point Nine Capital — money it will use for expansion to the U.S., including the opening of a San Francisco office.
Other investors include VC Fonds Technologie Berlin (managed by IBB Beteiligungsgesellschaft), and other existing shareholders including German Startups Group and WestTech Ventures.
Operating in the so-called ‘re-targeting’ space, Remerge helps app developers analyse their app’s user base for marketing campaigns, including segmenting them into groups and then retargeting those groups of users in the same or other apps.
For example, app developers can segment all users who have installed an app and already made a purchase, but haven’t opened the app in 14 days. Or, even more specific, inactive male users of a games app who have reached Level 2 can be retargeted with the goal to reach Level 10 or make a purchase. Remerge targets these users in other apps via what it says is a “highly personalised display ad”.
Founded only last year, Remerge is talking up its traction, which undoubtedly sealed the deal with investors in this latest round. To date, the startup claims it “re-engages” app users in 39 countries and counts companies including Foodpanda, Product Madness and Funstage as customers.
More vanity metrics, if you are into that sort of thing: Remerge’s tech reaches 260,000 users per second across 330,000 apps. Make of this what you will (nope, I got nothing either).
Meanwhile, the startup’s CRO and co-founder Benjamin Beivers has relocated to San Francisco to build Remerge’s new U.S.-based team. He’ll be joined by new hire and Director of Business Development and Sales, Irina Seals, previously at Chartboost and mopay.