‘The Interview’ Nets $15 Million In Online Sales During Opening Four Days

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How Keeping Quiet Saved Our Startup $225K

Sony has revealed that The Interview has earned $15 million in consumer spending via rentals and purchases across online platforms in its first four days of online availability. A source with knowledge of the matter confirms that the overwhelming majority of these sales occurred through Google Play and YouTube Movies, meaning Google’s ability to rally and offer up its media stores as sales platforms helped considerably with Sony’s ability to get eyeballs on the gross-out buddy comedy that sparked international incidents and terrorism fears.

The Interview’s opening performance online has already helped it become the number one online film of all time for Sony Pictures Entertainment. Sony released the film beginning at 1 PM ET on Christmas Eve day, via Google Play, YouTube Movies, Microsoft’s Xbox Movies and SeeTheInterview.com. It has been streamed more than 2 million times already since being made available, according to Sony.

While The Interview was cited as the reason behind the massive hack that sent Sony Pictures essentially back to the stone age, thus far it doesn’t appear that there has been any retaliation from the original hacker group for its eventual release. Sony’s PlayStation Network, and Xbox Live, were both taken down over the past few days beginning on Christmas, but that seems an unrelated move, instead performed by hacker group Lizard Squad mainly “for the lulz,” per the group’s official social media presence.