Gallop Labs Raises $2M To Help Mobile Publishers Find And Monetize Valuable Users

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Mobile marketing startup Gallop Labs is announcing that it has raised $2 million in seed funding.

The round was led by Golden Venture Partners and Mantella Venture Partners. Angel investors include Allen Lau (CEO of popular social reading startup Wattpad, and an investor through Two Small Fish Ventures), Kontagent co-founder Albert Lai (now CEO of Big Viking Games), and Jennifer Lum (co-founder of ad startup Adelphic Mobile).

Gallop helps mobile publishers run ad campaigns on Facebook and Twitter to acquire new users, and also to retain exist ones and convince them to spend money. It was incubated by Bnotions, a mobile development and analytics firm.

In terms of what differentiates the company’s technology, co-founder and Head of Customer Success Farzana Nasser pointed out that it’s not just focused on driving app installs, and she emphasized its “prescriptive marketing” approach — it’s using behavioral data from the app, as well as third-party data, to identify the most valuable audiences and recommend the best actions to connect with them.

“Our technology is reducing complexity around integration,” Nasser added. “There’s not a lot of platforms for mobile-first social ad buying — there’s a lot of difficulty to managing campaigns on multiple channels and optimizing behaviors of your existing audience.”

The company says its current customers include AccuWeather, Associated Press, Rithm, and The New York Times. Nasser said Gallop works with both startups and big brands, as long as they’re “looking to market efficiently” and “find valuable and high quality users.”

“At every company we’ve worked with, there’s this Chinese wall between product people and marketers,” she said. “We want to break down the wall to give marketers access to that data as well.”

The main goal with the funding, Nasser said, is to continue growing and reaching developers globally. The company plans to release its self-serve platform in January.