Vevo SVP Michael Cerda resigned this week following three years as the company’s head of product and technology. The streaming music video company confirmed the departure after Cerda revealed in a tweet earlier today that he was leaving.
Cerda later confirmed his departure to TechCrunch. “Leaving Vevo was a very difficult decision to make. I love my team, the work we’ve done, and the KPIs we’ve achieved. But every good movie (and video) has an ending, and now feels like the right time to roll the credits.”
Cerda joined Vevo about three years ago and quickly led the company to develop a number of new apps across multiple platforms. Under his leadership, the company built new experiences for mobile phones and tablets on iOS and Android, as well as connected living room products, including the Xbox, Apple TV, Roku and Amazon Fire TV.
During his tenure, Vevo opened a San Francisco product office and launched a series of linear music video channels, built an SDK for third-party developers, and expanded its digital footprint to 14 territories.
He also tweeted this:
Product is like sex. Everyone thinks they are good at it.—
Michael Cerda (@imcerdafied) January 11, 2013
Prior to his stint at Vevo, Cerda served as VP of technology at Myspace, and before that had founded companies including Jangl and Ooma. He also worked for a number of other startups, such as Trapeze Networks, Procket Networks and Redback Networks.
A source tells us that Cerda was in the midst of negotiating a new contract when he decided to resign. While it’s not clear where he will land, we’ve heard that he is in talks with various media and technology companies.
Cerda declined to comment for this story.
Vevo CEO Rio Caraeff tweeted this morning that the company was looking for a chief product officer to drive the company’s future product road map. When asked for comment, the company issued the following statement:
“With Vevo’s continued focus on expanding to more screens, launching in more countries and building great music products, coupled with a 45% growth in streams year on year, the time is right for us to bring on a Chief Product Officer. This new role, a first for our company, will help us expand Vevo even more broadly as we approach our five year anniversary later this year. In line with this expansion, Michael Cerda, currently Vevo’s SVP of Product, will depart the company in August. I want to thank Michael for his leadership of our product team. I am very excited about the future and look forward to sharing more details on our expansion and growth soon.”