Apple Keeps The iPod Alive With New Models And Lower Prices

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The iPod touch just got a bit cheaper. Without any fanfare, Apple just updated the iPod touch line with a new 16GB model and lower prices for the 32GB and 64GB flavors. Now, the cheapest option, the 16GB model, sports all the goodies previously only found on the higher priced options.

Before this update, the 16GB iPod touch cost $229, lacked a rear camera and the loop wrist strap, and only came in mundane space grey. But no more.

Starting at $199, the 16GB model now comes in six colors and is equipped with a rear facing camera. Its bigger brothers, the 32GB and 64GB models, now cost $249 and $299, respectively.

The iPod was accounted for a good chunk of Apple’s revenue, but that time has passed. The iPod’s time in the limelight is gone, but the devices still remain one of the best, non-cell phone media players on the market. From the iPod classic with its click-wheel to the iPod shuffle, nano and touch, it’s hard to find a more well-rounded media player for the money. And now the touch is even better.