Sony’s SmartBand Activity Tracker Is Now Available In The US For $99

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Announced eons ago at CES 2014, the waterproof Sony SmartBand is finally available in the U.S. It’s $99 from Sony’s online store and offers a feature set slightly more loaded than that of the Jawbone UP24 and FitBit Flex but only those on Android should apply.

Sony has said from the start that the SmartBand is a life tracker, not an activity tracker. Sure, it counts steps, sleep activity and the like, but through Sony’s Android app, the tracker also helps the wearer note weather, photos, music and personal notes. It also vibrates for incoming text messages and phone calls.

The SmartBand is compatible with Android 4.4 devices.

Sony released the SmartBand in the European market earlier this year for 99 euros. True to its word, the U.S. and China are no longer a top-tier market for Sony Mobile. The company is instead focusing on other areas and rolling new products out there first — areas where Sony is a known quantity and others like FitBit and Jawbone are just entering.