UK-based ScreenHits, a marketplace for global content acquisition and ‘viewer feedback’, has closed a $1.2 million first round of funding. Investors include high net worth Angel investors, such as Rory Fleming, Lord Reay, and Flemming Lund among others, employing the SEIS and EIS funding schemes in the UK. The money will be used to focus on product, business development and audience acquisition.
ScreenHits focuses on acquisition and distribution for the television, digital broadcast and filmed entertainment industries, and the so-called “interactive relationship” between production and audience. The aim is to use this as a virtuous feedback loop to create relevant programming for viewers of digital and traditional content.
The startup has closed distribution deals with companies including Caracol, Fox Latin America, Relativity Media, AG Properties, Telemundo and Venevision. Other global distributors working with ScreenHits include: Hasbro, TVF, eOne and SkyVision.