back to the future

Why Are All These Celebrities Participating In An Epic Fake Hoverboard Troll?

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If you’re looking for a well-crafted but ultimately very fake video about hoverboard technology featuring Moby, Terrell Owens, Tony Hawk and Dr. Emmett Brown himself, today is your lucky day. The video above is exactly what I’ve described, featuring a weird cast of cameos and what appears to be a fake tech team powering everything, plus a soundtrack with Chromeo and Best Coast. Also there’s a Mark Cuban endorsement to complete the strange assembly.

The tagline is that the “Future Has Arrived,” when in fact it hasn’t. Aside from being a clear (though still technically impressive) fake, the website for this demo and fake company also shows a counter with December 2014 as the projected “destination time” for whatever’s going on here. That could just be part of the artificial HUVr product dressing, but it could also be when whatever’s being promoted here breaks cover.

I’ve contacted the “HUVR CORP” folks to see if they have anything to add to this bizarre and amazing pastiche, which includes a real working DeLorean with a real working Christopher Lloyd, so we’ll see if that can generate any clarity over what the heck is going on here. In the meantime, just enjoy the weird.

UPDATE: So there’s actually more and it involves Billy Zane (he was a bully in Back to the Future, in case you lack in the Zane brain department), plus technobabble nonsense about how the fake hoverboards work. Some in the office are speculating this could be a teaser for Back To The Future 4, so let’s all pray that’s the case.