Prism Skylabs Raises $15M Round Led By Intel To Use Surveillance Cameras For In-Store Analytics

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Two iPads To Tango

Video analytics startup Prism Skylabs announced today that it has raised $15 million in Series B funding.

The company launched at TechCrunch Disrupt in 2011 (co-founder Ron Palmeri is also co-founder of MkII Ventures and Layer, which took the top prize at the most recent Disrupt). It says it can use footage from existing security cameras to provide retailers and other businesses with “web-style analytics”.

For example, the company says it can provide graphics showing footpaths through the store, heat maps of customer interest, and customer counts and conversion. It supposedly works with more than 80 customers.

The new funding was led by Intel Capital, with participation from Presidio Ventures, Triangle Peak, Data Collective and Expa. Prism Skylabs last raised a $7.5 million Series A. (Past investors include CrunchFund, which, like TechCrunch, was founded by Michael Arrington.)