Israeli startup Appsee says it’s taking a different approach to mobile analytics.
I wrote about the company more than a year ago under its old name, UserVOD, when it focused on making video recordings of mobile app user activity. Now the company is launching a broader iOS analytics platform, where user recordings are just one feature.
So what’s Appsee actually doing differently? The company says most mobile businesses analyze their apps using “traditional metrics, such as number of downloads, number of daily users, and number of daily sessions, without understanding the full reasoning behind these figures.” The company adds:
With numerous analytics platforms only having a narrow set of app analytics tools that track and analyze these metrics, there is no true method in place for understanding user behavior. Typically developers must manually choose the measures they want to check, platforms do not usually identify and track everything automatically.
Appsee says that after customers add a single line of code to their app, the service will track every user session. Developer look at reports on those sessions using filters like churned users and first-time users, then drill down to a recording of a single session to see the actual behavior that’s attracting their interest, say a crash or whatever.
In addition, Appsee says it offers heatmaps showing where users touched each screen and makes automatic recommendations on how the interface and usability can be improved.
It seems publishers think Appsee is addressing a real problem here — the company says customers already include British Gas, My Supermarket, AppsFire, eToro, and Onavo (analytics company that was recently acquired by Facebook).
Appsee is also announcing that it has raised $1 million in funding from Giza Venture Capital and angel investors including Moshe Lichtman.