Interactive scrapbook startup Keepy wants to be the place where parents go to digitally store all their kids’ artwork and report cards and whatever else. To that end, the company has raised $1.1 million from a group of angels across Silicon Valley, New York City, and Israel. Investors include Ben Ling, Eyal Goldwerger, Eyal Gura, Modi Rosen of Magma Ventures, Nadav Peres of Petra Ventures, Winklevoss Capital, Yair Goldfinger and Yaron Galai.
Keepy seeks to solve the problem that most families run into sooner or later: How do you store all the most important artifacts that your kids make over the course of their childhood, and share all that stuff with grandparents and aunts and uncles? And so the company has created a platform for uploading and annotating those items, putting it all in what Keepy calls a Memory Playlist.
The product launched a little more than a month ago, but Keepy has already attracted more than 50,000 parents and family members to the platform. Those users aren’t just uploading and sharing photos, videos, and other mementos — they’re also responding to the items that are added.
That’s because Keepy allows users to add their own voice and video comments alongside those moments. Parents can film kids telling the story behind each piece, and other family members can record reactions, adding a whole other emotional element.
Keepy also has a small leg up on Facebook, by making the whole thing private, so there won’t necessarily be a whole new generation of Facebook babies who will someday grow up embarrassed by everything their parents publicly shared while they were unable to have a say in the thing.
Keepy was founded by Offir Gutelzon who sold his last company, PicScout, to Getty Images in 2011. With this venture, he’s got the ambitious goal of collecting everyone’s childhood memories and keeping them, well, forever. We wish him luck with that, and hope the funding helps!