Samsung’s Galaxy Gear Ads Show A Dated Device, Not A Futuristic One

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Even Samsung thinks its Galaxy Gear is anachronistic – at least if the commercials are to be believed. New ads for the new Samsung Galaxy Gear that popped up on the company’s official YouTube page this weekend are supposed to be an exercise in wish-fulfillment, but they end up showing off a company and design mentality that’s been stuck in the same gear for 20 or 30 years.

As you can see, Samsung is pulling out nostalgia strings in these new ads, counting down the best sci-fi wrist-mounted communication tech from Star Trek, Knight Rider, The Jetsons and Might Morphin’ Power Rangers to remind us that we’ve always secretly wanted to talk into our wrists and be heard and understood by others. Except that what comes across isn’t how Samsung has finally been able to deliver this space-aged tech to a populace that’s been waiting for it for ages; instead, we see how dated this concept is, and how hilarious and awkward it looks with cheesy sets, bad special effects and costumes that definitely don’t scream ‘modern’ or ‘contemporary.’

By all accounts, the Galaxy Gear is a first attempt that pretty clearly misses the mark for what a smartwatch ultimately should be, and consumers don’t seem all that energized by the concept, at least not based on local evidence here in London. Per CNET UK editor Jason Jenkins:

And again later:

These ads do a good job of taking those of us old enough to remember the shows in them on a trip through memory lane, but in no way does that make me want to strap something to my wrist and start talking to it. And call me crazy, but I can pretty much guarantee that each of those devices depicted in these fictional TV shows got more than a day’s worth of use on a full battery charge, too.