TC Cribs: ModCloth, Where Playing Dress-Up Is All In A Day’s Work

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Welcome back to a new episode of TechCrunch Cribs, the video series that steps inside the gates of the hottest technology companies around to get a good look at the places, people, and oftentimes pets behind the web’s most popular products.

It’s not often that visiting a tech startup inspires you to amp up your wardrobe. But that’s exactly the feeling you get when you step inside the headquarters of ModCloth, the San Francisco-based company that sells vintage inspired womenswear.

At ModCloth HQ, the number of cute dresses per employee is much higher than at the average startup — and with photoshoots for the heavily trafficked ModCloth site going on daily, everyone has some real incentive to look their best.

Check out the video embedded above to meet ModCloth’s adorable canine mascot Winston, scope out the staff’s 24/7 clothing swap rack, watch me kick CEO Eric Koger’s butt at Connect 4 (hey, no one said winning had to be fair and square), and more.