Barnes & Noble Undercuts Amazon, Kobo By Dropping NOOK Simple Touch GlowLight To $99

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The Nook Simple Touch GlowLight is one of the best ereaders on the market. It has a very nice form and a great screen. And now it’s also the cheapest of its kind.

B&N just announced a $20 price cut, bringing the GlowLight’s price down to just $99. The ad-supported Kindle Paperwhite is $119 and the Kobo Glo is $129.99.

This price drop is right on schedule for B&N. The bookseller’s schedule has historically seen price drops and new model announcements before or during the back to school season. Amazon tends to wait until the Fall to announce new models and drop prices.

Powered by a front-lit screen dubbed GlowLight, the Nook Simple Touch GlowLight emits a pleasant glow that’s sort of different from traditional backlighting. It’s easier on the eyes but the light cuts the battery life in half — which honestly is not that big of a deal since it still lasts 2 months.

At $99 the Nook Simple Touch GlowLight is setting the new standard for ereaders. Front-lit screens offer a more versatile reading experience to their non-lit counterparts.

It’s entirely possible that new Nook ereader models are on their way. B&N is winding down its Nook Tablet operations but will continue developing ereaders in-house. And the bookseller will need new models to keep the heat on Amazon. Lower prices alone will not be enough.