Moonfrye, the startup for parents and kids founded by Soleil Moon Frye (best known as the star of hit Eighties sitcom “Punky Brewster”) and former IAC executive Kara Nortman, just launched its first product, a free iOS photo app also called Moonfrye that is designed to inspire children’s creativity.
Moonfrye features a plethora of colorful backgrounds and stickers to decorate photos. There are a lot of photo collage apps out there, but Moonfrye hopes to capture the attention of young families with auto-detect technology that makes it easy for parents to extract images of people from snapshots and drop them into the app’s 10 themed backgrounds and collage sets.
Kids can use Moonfrye to turn themselves into paper dolls with sticker sets for characters including mermaids, pirates and rock stars. The app encourages engagement by unlocking new sets each week, as well as premium themes, stickers, characters and promotions, the more users interact with it.
Each theme also features instructions for a kid-friendly DIY project (one of the main attractions of Moonfrye’s Web site, which features a thriving community for parents, is Soleil Moon Frye’s crafting blog).
“As a mom, time with my family is precious and I love capturing our memories. With our app, children can now be a part of the process and not just the subjects of our incredible photos. In a tech-centric world, Moonfrye inspires families to be creative, to enjoy the process, and to share their memories in a unique way that bridges the gap between screen time and family time,” said Soleil Moon Frye in a statement.
Moonfrye announced in April that it had raised $2.5 million in funding led by GRP Partners with participation from Greycroft, Daher Capital, and Google Ventures.