Snaptee, the custom T-shirt iOS app that we profiled back in February, is launching to the public today with a fresh look and more options, including a women’s tee and upgraded shipping. Snaptee’s first Android app will also be available by the end of this month.
The app was created to make designing and ordering custom T-shirts as easy as applying a filter to a smartphone photo. Snaptee’s updated interface features Instagram integration, a wide choice of fonts and colors, custom filters and design templates. Finished designs can be printed onto 100% organic cotton T-shirts for $19.99 each and shipped anywhere in the world. Regular shipping is $5 worldwide, while the new upgraded shipping option is $26. Users can also sell their designs for a 10% commission per order.
“We’ve gotten rid of the clutter of the old layout and background and have gone with a minimalist, clean look that makes both designing and exploring designs much more enjoyable and aesthetically appealing,” chief communications officer Catherine Shao told me by email. “The icons and buttons have been adjusted (bigger!) and simplified, making the user’s progression through the design and ordering process much more seamless and self-explanatory.”
Don’t feel like designing a shirt from scratch? The Remix button allows users to “unlock” their designs so they can be altered by other people. Albums by seven Instagram photographers from around the world are currently available as starting points for designs by other users.
Shao says the startup wants users to see Snaptee as a community instead of just an editing tool.
“We envision Remix growing and playing a part in friends and collaborators designing together in Snaptee,” she says. “To us, a T-shirt is more than just an article of clothing, it’s a blank canvas for expression.”
Since its soft launch earlier this year, Snaptee built up a base of over 130,000 users in 45 countries, including its key markets of the U.S., Japan and Germany. The app has been used to create more than 160,000 unique T-shirt designs.
Shao says Snaptee is now focused on finding partnership opportunities with other companies and brands and plans to target Australia, the UK, South Korea and Southeast Asia as their next core markets.