It’s that time again! This morning, Apple CEO Tim Cook will take the stage at the company’s own Worldwide Developers Conference to unveil everything they’ve worked so hard to keep secret for the past many months.
We’ll be seeing iOS 7 for the first time — thats pretty much certain. But what else? Will we see a new version of OS X? New MacBooks? Apple’s fabled Pandora competitor, perhaps?
You’ll have to tune in to find out. We’re live at the keynote, and we’ll be bringing you all of the news as it breaks with our up-to-the-second live blog.
The keynote is scheduled to begin at 10 AM PT (12PM Central, 1 PM Eastern, 6 PM London), but we’ll be bringing you photos and commentary from the scene beginning at about 9 AM — so get here early!
And that’s all, folks! Thanks for tuning in!
We’ve rolled into a new ad based on Apple’s ‘signature’ — their focus on design ‘impacting lives.’
The ad will start airing on TV tonight.
Tim Cook: I’d like to remind everyone that our Goal at Apple is to make really great products, things to improve people’s lives. The words you saw in that video are more than just words; they’re the words we live by. You see them reflected in our products over the years, in the products we showed today, and the products we show in the future.
Tim Cook has retaken the stage to recap everything they’ve announced today: OS X Mavericks, the new Mac Pro, iWork for iCloud, iOS 7, and iTunes Radio
Devices supported by iOS 7: iphone 4 and later, ipad 2 and later, iPad Mini, and iPod Touch 5th gen or later
Only for iPhone at first, though – iOS 7 for iPad will be coming in a few weeks
iOS 7 will be available to developers beginning today
Some of the new features available to developers: Inter-app audio, UI Dynamics, 60-fps video capture, 3d Map view, AirDrop sharing
“With Activation Lock, if a thief tries to turn off Activation Lock, or even if they’ve wiped the device entirely, they won’t be able to activate it”
Some of the other features coming to iOS 7: Facetime and iMessages blocking, Per App VPN, cross-device notification sync, Tencent Weibo sharing support, and something Apple calls “Activation Lock”
Any song played through iTunes radio can be purchased with one click, and will be supported on iOS, Apple TV, and the Mac
He types in “Led Zeppelin” — it starts playing ‘Whole Lotta Love’. He skips to the next song, ‘Gimme Shelter’ by The Rolling Stones. So yeah, this is very, very much a Pandora competitor.
“But it’s not JUST featured stations. You can create your own [based on artists, genre, or song]“
He taps ‘Summer Songs’, and “One More Night” by Maroon 5 starts playing. From there, you’re able to share that station with your friends, or create a new station based around that artist.
“The first thing you notice, we’ve got a set of ‘featured stations’ that show the music that is trending on Twitter right now, or, in this case, the music you’ll hear this week at WWDC. But right now, I feel like listening to Summer Songs”
“Today, though, we’re introducing a whole new feature for the Music App: iTunes Radio”
The Music app has been completely overhauled to match the new interface
The “Update All” button in the app store? Gone! The App Store will now update your apps automatically.
iOS can now push a special new interface to your car’s touchscreen.
Honda, Mercedes, Nissan, Chevy, Kia, Hyundai, and many others will be integrating this new functionality
“95% of the cars being sold today have integrated iPhone playback control. But what if you could get iOS right on the screen of your car?”
Next up: iOS in the car
New things you can do with Siri:
- Play last voicemail
- Toggle settings
- Access wikipedia data through Siri without launching into the browser
The new voice is considerably more… human. It supports both male and female voices, in english, french, and german. Good night, robo-siri:(
“First, We’ve got an all new voice of Siri.”
First up: Siri
Eddie Cue has taken the stage to talk about integration
Photo streams can now be shared and managed by multiple people, allowing, for example, for multiple family members to add photos to the same photo stream
When you’re zoomed out so far that the photos are tiny (like in the Year view, shown below), you can tap and “scrub” across your photos to bring each one up in a magnified view.
You can scroll back to zoom out from a moment, and expand its range. You can zoom from a view showing all of the photos taken at a location, to all of the photos taken on that day, all the way out to all of the photos taken in a certain year
Photos in iOS 7 are now automatically organized into “Moments”, which break up the endlessly-scrolling list that you’re probably used to. “Moments” are determined by day, or location.
iOS 7′s new Camera now has filters built in
On to the camera: You now swipe the screen to jump from mode to mode (stills, photos, panoramic),
AirDrop is built into the “Share” sheet, the same method you’d previously use to send something to Mail or another app.
“Your nearby friends just show up here. Tap them, and your content is shared There’s no need to walk around the room, you know, bumping phones” [A jab at Android's use of NFC]
Also coming to iOS 7: AirDrop, Apple’s super-simple solution for sharing pics from device to device wirelessly
Onto multitasking: You double tap the home button, and you’ll see a view with the icons of each running app at the bottom, and a preview of each app above it”
There’s a crazy new tab interface. Once you’ve tapped the tabs button in the lower right, it zooms out to show all of your tabs in a 3D, scrolling interface. Tabs can be dragged and rearranged, or swiped away (Android/webOS card style)
Built into the unified search bar is a screen that shows your bookmarks, your reading list, and a “Shared” list that pulls the most popular stuff from your social networks.
As he taps the “Unified Search Bar’, a translucent pane with all of his favorite sites overlays the content area.
Next up: new Safari. It defaults to a fullscreen look. If you tap on the top bar, you get an input box that is both your URL input and a search bar.
App developers can also send “push triggers”, which tell a background app that it’s time to update.
It’ll also take advantage of “Opportunistic Updates”, like when you’ve got your device unlocked or when you have particularly strong WiFi/Cell signal
“So how does it work? Imagine you have an app that you use for.. I don’t know, social networking. You’re checking it all day. iOS 7 notices, and gives it more background cycles.”
“On iOS 4, we added support for select applications to do multitasking. Now, in iOS 7.. we now have multitasking FOR ALL APPS”
When you swipe up from the bottom of the device, you now have one-click access to airplane mode, wifi/bluetooth toggles, volume, music playback, and a flashlight (Sorry, all ten million flashlight apps!)
“We’ve got 10 features we want to look at today. First up: control center”
“That’s just a quick look at iOS 7. It’s a complete redesign of iOS. Installing iOS 7 is like getting a completely new interface — but one you already know how to use”
The new notification center has a “Today” view, an “All” view, and a “Missed” view. The today view shows your calendars, your stocks, the weather, and a small preview of tomorrow at the bottom.
Folders on the home screen can now have multiple pages
The new Calendar is all based around pinching to zoom from screen to screen; you can pinch out to go from a day view to a week view, and from a week view to a month view.
The new weather app looks a looooot like new Yahoo’s Weather App. I wouldn’t be surprised if it IS Yahoo’s app, given that Yahoo had provided all of the data for the original Weather App
As rumored, every app has been overhauled for the new flat design theory.
“Look at Game Center! We ran out of green felt.”
The lockscreen has been entirely overhauled; the slider bar is gone. Instead, it’s now a fullscreen image with a “Slide Up To Unlock” prompt. It’s a bit like Windows Phone 8′s, at first glance.
Craig has retaken the stage to do a more indepth look at iOS 7
Tim Cook comes back on stage; he gets a standing ovation. The room goes quiet. Someone yells, “I LOVE YOU”. He laughs. “Uh.. Thank you!”
Almost every UI element they showed that would once block content — like video controls — is now translucent
“With what we’ve been able to achieve together, we see iOS 7 as defining a new direction, and in many ways, as defining a new beginning”
New app switcher! App previews are shown on screen as you slide smoothly from app to app
Hah, the UI now responds to gyroscopic movement; as you turn the phone, the angle and lighting of the entire UI adjusts.
The keyboard is now translucent, showing the content behind it.
A slide up drawer brings up setting toggles, a volume slider
There’s a new lockscreen — you slide up to unlock. Everything is, much, much flatter in design.
The video pans across Apple’s many products, with Ive talking over it: “We’ve always thought of a design as the way something looks. But it’s the whole thing; the way something works on so many levels. Ultimately, of course, design defines so much of our experience”
Here comes the new design!
“iOS 7 is the biggest change to iOS since the introduction of the iPhone. It’s packed with amazing new features, and amazing new interface.”
“Today, it’s a great pleasure to announce iOS 7″
He rails on Android for allowing its users to get stuck on old operating systems;
“The most popular OS in the world is iOS. The second? A version of Android that was released in 2010.”
“Over 93% of users are on the latest version of iOS. This is a stark difference from the world of Android”, as a slide showing Android’s OS install base takes the screen.
Customer Satisfaction on iOS, according to a recent J.D Power study, is at 97%. 73% of users considers themselves “Very satisfied”, says Cook.
iOS users also buy more. On Black Friday, iOS/iPhone users bought more on their devices than users of all other Android devices combined.
He recaps a recent Experian study, showing that iPhone users use their phones 50% more than Android users.
“Thats extraordinary, and we’re proud of it — but it’s not what drives us. We want to make the best products, that people love more than anyone else’s”
“We have now sold over 600M iOS devices. It’s incredible.”
Next up: iOS!
iCloud for iWorks will be available in a developer preview today, expanding to all users “later this year”
Yep, sure enough — it’s Keynote, in the browser, running on Windows. Jokes aside, both IE and Chrome are supported.
“Alright, so there’s an internet explorer window here… aaaand lets go ahead and close that and open Chrome” [crowd laughs]
“So, i bet you’re wondering: how does this work on Windows? Lets see”
He’s demonstrating Keynote now. Across all three Apps, things are super responsive and work much like you’d expect a native app to work.
Yowza! We’re an hour and ten minutes into the keynote, and nary a word about iOS 7 yet. This is gonna be a long one!
From the icons on screen, it looks like iWorks for iCloud supports at least Pages, Numbers, and Keynote
He’s now demonstrating Pages in the browser. He adjusts the fonts, tweaks some formatting.. but then drag-and-drops and image from his desktop, right into the in-browser document. The text all reformats itself around the image on-the-fly, as native Pages would. Snazzy!
It’s iWork in the browser, allowing you to create/edit documents in your browser
But today, I want to introduce a new member of our family: iWork for iCloud
“Later this year, we’ll have awesome new releases of both our Mac and iOS [iWork] suites”
“Today, we want to share with you how we’re deeply integrating iCloud into iWork”
7.4 trillion push notifications have been sent through Apple’s servers so far.
Game Center now has 240,000,000 users. Surprise!
“We’ve now passed 300M icloud accounts, making iCloud the fastest growing cloud service ever. By comparison, it took Facebook 5 years to reach this point.”
Tim: “Next, I want to talk about iCloud”
“And that’s… the Mac Pro. Back to you, Tim!”
Phil Schiller: The Mac Pro will be designed and built in the USA
Plus, one extra snazzy trick: when you turn it, the ports on the back light up to help you plug things in.
He shows the back: It’s got gigabit ethernet, 4 usb ports, 6 thunderbolt ports
He shows it side by side with the old Mac Pro; the old Mac Pro dwarfs it. The new one is less than 1/8 the volume of the original.
The new workstation-grade GPUs are up to 2.5x faster than the last generation, with 384-bit memory buses, 528 GBps total bandwidth, and support 4K displays
“It’s got the all new Thunderbolt 2, which is up to 2x faster than Thunderbolt 1. It can support 6 devices per port, and is completely backwards compatible with Thunderbolt 1″
“The new Mac Pro has DOUBLE the CPU performance of the last. It has the fastest RAM we’ve ever used, double the performance of the last generation. Internal storage is all flash — not just any Flash, but PCIe based Flash. It’s got 1.25 GBps reads, and 1.0 GBps writers”
Phil Schiller: Can’t innovate any more? My ass!
The new Mac Pro is shown; it’s super glossy, and cylindrical
Rock music! Loud noises! Really really close up product shots!
[we cut to a video, with deafening bass]
“This product is so cool.. I’m, well, going to go a bit over the top and give it a grand introduction unlike anything we’ve done before.”
“Our most advanced users just want to get their hands on the most powerful, most expandable computer we make.”
A new slide rolls in: Mac Pro.
“We don’t usually do this, but we’d like to give you a sneak peek of something we’re working on. Just because you’re 6000 of my closest friends”
The 11inch Macbook Air starts at 999, with the 13 inch starting at 1099
“Of course, you’d need something to talk with that. We’re happy to announce a new series of Airport base stations. We’ve got a new Airport Extreme, as well as a new Airport Time Capsule.”
“We’ve also improved the wifi, adding 802.11ac. The new WiFi chip can now run as much as 3x faster as 802.11n.”
“If you like movies, you can watch almost the entire trilogy of Lord Of The Rings.”
“But the biggest benefit is battery life. The 11 inch will go from 5 hours of battery life up to 9 hours of battery life. The 13-inch goes from 7 hours… to 12 hours.”
The new Macbook Air is based on a new Intel 4th Gen chip, Haswell. It has more energy-efficient CPUs, 40% faster graphics performance, and twice the “GPU execution units”
Phil: I’d like to talk to you about the Macbook Air. In the age of the iPad, what is the future of the notebook? We’ve updated with an entirely new line of Macbook Airs. This new line delivers something we’ve always wanted in this line: all day battery life.
Phil Schiller has taken the stage to talk about the Mac
It’ll be released for the general public this fall
OS X Mavericks preview will be available for developers today.
He’s moved on to demonstrating iBook textbooks on the mac. If you’ve used these college textbooks on the mac, much of the functionality is here; you can drop notes into the text (they show up in the sidebar), and interact with all sorts of things (a microscopic view of a leaf and its cells, for example) provided by the publisher.
Calendar can now account for getting from location to location (if you provide the addresses), and will adjust your calendar accordingly based on if you plan to walk, or drive. It can also automatically alert you (on both your Mac and iPhone) when it determines that you’ll need to leave one scheduled event to make it to the next.
He pops back into calendar.
“Look! Even without all that stitching, everything just stays in place! Engineering!” (another jab at Skeuomorphism)
He gets directions from the Eiffel Tower to the city center, taps a button, and instantly sends the route to his iPhone.
“I can add this location to my bookmarks, and it’s synced across all of my devices.”
Steve moves into demonstrating Maps for OS X. He zooms down to the Eiffel Tower, then drops into a 3D mode. He rotates around the Eiffel Tower.
“Look, you can even see right through the Eiffel Tower. The data here is just beautiful“
“You’ll have access to the full library; all 1.8 million books on the iBook store. It supports iBooks Textbooks, and it’s a wonderful place to take notes”
“Finally, we’re bringing iBooks to the Mac.”
“We’re also providing a developer SDK, so you can bring mapping functionality into your apps as well.”
With new Maps for OS X, You can set up a route on your mac, then send it directly to your iPhone.
Next: OS X is getting a Maps app.
“Absolutely no cows were harmed in the making of this calendar”, jabbing at the old calendar’s funny leather motif
Next up: a new calendar
The OS X App Store will now automatically update apps for you in the background.
You can also choose to subscribe to alerts on your iOS device on your Mac
You can now react to notifications right within the notification. With an iMessage notification, for example, you can reply in line. With emails, you can choose to delete or reply.
“Next, some improvements to notifications.”
Your passwords can now be synced to your iCloud account, with 256-bit AES encryption. When you’re signing up to a page, Safari can suggest a password — once it makes one, it’s automatically synced across all of your iCloud devices.
The screen cuts to a monitor with a bunch of post-its. “These… solutions are not recommended”
Next up on the OS X feature list: iCloud Keychain.
We’re now looking at Top Sites, the new Safari homepage. When you first click in, it shows your book marks; bring out the slide out drawer on the left, and you can quickly peruse through your “reading list”, much like an RSS reader. As he scrolls to the bottom of one article, it automatically pulls in the next one on your reading list.
He drops into a demo of famo.us, which is a pretty intense CSS 3D demo. A power meter on the right shows its CPU usage; it’s about half way. He hides the window behind iTunes — the meter plummets.
Steve is now demonstrating OS X Maverick’s new accelerated scrolling; he scrolls through Mail. “Look at that, 60 frames per second, it’s beautiful.”
New Safari now uses far less memory, and less energy.
“When you compare [Safari's energy usage] to Firefox, it’s actually kind of sad.”
Next up, we’re moving onto Safari. “In the new Safari, we’ve got a brand new top site, where all of your bookmarks are stored.”
But they’ve also introduced a “reading list” feature to the home page, which looks like a snazzy reader. You can quickly jump from story to story “Without touching the mouse”
“Next, lets talk about your memory. Nothing affects your Mac like its ability to use free memory. In the past, we’d have to write inactive memory to disk — a very slow process. Now, we can just compress inactive memory in place, freeing up all of that space instantly. As a result, we’re able to do things like improve the wake time by up to 1.5x”
“When you look at battery life on your computer, the real battery killer is CPU Load. When you look under the hood at CPU usage, it’s not a smooth line — it’s high use, low use, and back. All of that back and forth actually uses a lot of power. In Mavericks, we smooth out this usage; in doing so, we decrease these spikes by up to 70%”
“Now, I’d like to talk about some of the advanced technology in Mavericks. In Mavericks, we’ve introduced a whole host of features that address and improve [battery life]“
TV’s connected to Apple TV can be used as an additional display, wirelessly, with all of the multi-display functionality demo’d so far
He’s moving into demonstrating the multiple display functionality; each screen has its own dock, its own menu bar, and apps can be fullscreened independently. Finally! This is how multi-display should have been done.
“And if I want to create a new tag, on-the-fly? Just type it in. It creates it, it’s automatically on categorized in Finder, you can give it a label color, of course, and you’re done.”
Steve creates a document, and saves it into a random folder, with the “Important” tag. He drops into the “Important” tag section of his finder window — and boop, there it is.
Greg: Oh my god, OS X’s windowing system just got a million times more usable.
You can also now pan your Spaces independently on each screen.
Your menu bar goes across multiple displays, your dock operates across multiple displays, you can full screen on one and leave the other open.
Next up: Multiple displays. The crowd cheers again. “Hah! We’re not giving you guys all free multiple displays, calm down”
So you can tag all your Work-related files with “Work”, and it’ll show up in a “Work” tag that lives on the left side of the finder window
Also new to OS X: Files can now be tagged
Finder windows, the windowing system OS X uses for folder navigation, now uses tabs. Windows can be drag and dropped on top of each other.
The crowd cheers for Finder Tabs.
“Heh. Sounds like you guys know how this is going to work”
“OS X Mavericks has great new apps, and enhancements that we think will really appeal to our power users. First up: Finder Tabs”
Next OS X will be called OS X Mavericks
“Okay, maybe not. That could be a bit of a dead end. So for the name, we wanted to think of the next 10 years. So we thought of something that inspires us: Here. California.”
“Today, we’d like to present: OS X… Sea.. lion?”
“We don’t want to be the first development team to be delayed by the lack of big cats”
“We’ve had 9 releases of OS X now. Every one of them is named after a big cat. At release number ten… we… have a problem”
Cook: “With that, I’d like to talk about what we’re doing with OS X”
Cook: We sold over 27 million copies of Mountain Lion. 38% of our users are already on it.
Cook: “But for us, it’s never been about making the most. We want to be number one in customer satisfaction”
Cook: “If you look at 5 year growth, the Mac is at an amazing 100%. The PC is at a paltry 18%”
Cook: Lets talk about the mac. The mac user base is now incredibly strong, at 72 million. We launched a new iMac last year, and it’s already the #1 PC in the world. We launched a new Macbook, and it’s the #1 notebook.
Tim Cook retakes the stage. “I’d like to show more demos of more apps, but we simply don’t have time. But I want to thank all of you for being here, and making such incredible apps”
Holy crap, that was cool. It was like the electric, on-rails race track toys of the 80s mashed up with a racing video game. What a total trip.
“Collision mode, enabled!”
One of the cars’ logic is set to be malicious, and it immediately crashes everyone else off the road.
The assistant takes over one of the cars, and adjusts the logic of the other cars to try to attempt to block his path
They place a new car down on the mat; after a few quick bumps into each other, they’re racing around.
Wuh oh – demo troubles.
The cars are communicating with each other through the iPad; automatically steering, braking, and racing around each other in the real world
Boris’ assistant places a mat on the ground, and places two remote control cars onto the mat. They immediately begin driving themselves around a raceway printed on the mat
Boris Sofman, Co-Founder of Anki has taken the stage.
“With the help of iOS, we’re bring robotics and artificial intelligence out of the labs and into people’s lives. We’re so excited to give you a peek at our first product: Ankidrive”
Tim Cook: “I’d like to introduce you to Anki. They’re launching on iOS for the first time today, with a goal of bringing artificial intelligence and robotics into our daily lives”
Tim Cook is quoting Ron Conway: “The app store and iOs ecosystem give budding developers with great ideas the best chance for success”
Cook: $5 Billion of that was in the last year alone. In context, that’s 3X than all other platforms COMBINED.
Cook: We are incredibly proud to announce that we have now paid developers $10 Billion dollars
Cook: We have 375,000 apps that have been built *just* for the ipad, and 575 Million accounts linked to the app store. We have more accounts with credit cards than any store on the internet, as far as we know
Cook: Users have now downloaded 50 Billion apps from the App Store
“We also have some pretty great digital stores. I know that this part is incredibly important for some of you back home. We’ve had the App Store for 5 years, now. Nothing like the App Store existed before. “
The video zooms around through the Berlin store, showing crowds cheering outside and the first Berliners to leave with iPhone in hand
“We had our signature crowd at the opening.. and we were so excited about this opening, we made a video.” [Tim rolls into the video of the Berlin store opening]
“We now have 407 stores around the world. We just recently opened this store in Berlin; it’s in a 100 year old building, originally one of the first theaters in Berlin”
“Our stores are filled with our colleagues; our stores are filled with those who are passionate about bettering peoples lives. Tens of thousands of school kids pick the local Apple store for their school fieldtrips”
“I’d like to get started this morning with a few updates, beginning with Apple retail”
“We have over 6 MILLION developers working with Apple, with over a million of those in the last year”
Cook, recapping WWDC successes:
- This is their 24th WWDC
- Developers from 66 countries
- 60%+ of attenders are first timers
“I’m really glad you liked [that video]; those words mean a great deal to us. You’ll see that reflected throughout the show today”
Tim Cook has taken the stage!
The video is focusing on perfection; if something isn’t perfect, Apple “starts over”.
We’re starting with a video: Everyone is busy making everything; how can anyone perfect anything?
And the lights are down!
The connectivity situation here is pretty crazy. 4 of the 5 laptops in my view have big ol’ “Server not found” errors showing.
Apple’s executive team and their myriad guests are starting to take their seats, so it looks like the show will be startin’ soon
20 more minutes!
Path’s Dave Morin also here, chatting with Cook and Gore.
Cook and Al Gore having a tete-a-tete.
Tim Cook enjoying himself, mingling pre-show.
Phil Schiller’s handsome mug
Uh oh — 45 minutes to go before the show starts, and WiFi is already getting spotty. Fingers crossed that the network doesn’t tank, folks!
And we’re seated! Best seats in the house — Darrell and I threw some elbows to get up here. We’re as close to the stage as media can get, right beside the executive team
People are quite literally sprinting for seats. The ushers are shouting “No running!”, to no avail.
Apple executive team photo. Who’s your MVP?
One more hour!
Press holding area reaching peak density now. We should be going in in around 10 mins.
The press crowd grows as we wait to go in. See that big sliding door on the right? Once those open (in about 20 minutes, we’re told), it’s going to be madness.
Greg with his liveblog face on
Mystery banner! This one, along with another at the opposite end of the hallway, are still covered up.
All badged up!
Segway Woz! Now with less blur!
As is tradition at this point leading up to a keynote, the Apple Store has gone down. They’ve ditched the cute lil’ post-it note they usually use. Lady Skeuomorphism, she is dead!:
Greg: With that said, we’ve got about 2 hours before the keynote begins.
Greg: That line, over to the right? It wraps all the way around the building… which takes up an entire San Francisco block. It’s already crazy here.
The scene outside:
Woz just (literally) rolled up
Check out the jackets that WWDC attendees get. They’re eeeeeverywheeeere! It’s like a really unintimidating gang.
Greg: We’re here! We’ve got a few hours of waiting in line ahead of us and we’re still waiting for our badges, but we’re here!
Hey there! You’re early!
That’s okay, feel free to hang out. The keynote is scheduled to begin at 10 AM Pacific, but we’ll have photos and updates from the scene as soon as things start to get interesting.