We’re all familiar with the bill shock associated with roaming abroad with our cellphones. There are plenty of players that allow you to swap out your SIM card and use cheaper traffic, including Cubic Telecom. However, that process is tedious. So Cubic has secured new funding to enable a range of tablets and notebooks to have their technology built into partner devices. To do this they’ve raised a further $5.2 million in funding from Enterprise Ireland, Qualcomm Incorporated, ACT Venture Capital and TPS Investments.
The money will be used to expand globally, and invest in the technology which essentially allows Cubic to operate like its own global mobile phone carrier, not an MVNO. As a licensed mobile network operator (MNO), Cubic Telecom partners with Tier 1 mobile operators to provide coverage in 230 countries. Its Software Defined Network (SDN) works across multiple technologies (3G, 4G-LTE, CDMA and WiFi).
The Dublin based company has also secured contracts with a number of leading Fortune 100 tablet and notebook manufacturers to be in-built into their devices, though these partners have yet to be announced.
The embedded nature of the service means any changes to the internal SIM can be Over The Air (OTA).
Barry Napier, CEO of Cubic Telecom, says they will “enable the latest devices and applications to be always connected anytime anywhere.”
In plain English, that means Cubic Telecom devices can integrate with content and apps. Thus, imagine a world where an app provider asked Cubic to allow its use to be free on Cubic dvices. All it would require would be a simple OTA update from Cubic to its customers. That could be a very powerful place to be.
The company also announced that it will create a total of more than 70 new jobs over the next 3 years, as part of an investment supported by the Department of Jobs, Enterprise and Innovation through Enterprise Ireland.