He is proud of the GIF, but remains annoyed that there is still any debate over the pronunciation of the format.
“The Oxford English Dictionary accepts both pronunciations,” Mr. Wilhite said. “They are wrong. It is a soft ‘G,’ pronounced ‘jif.’ End of story.”
Gizmodo’s Casey Chan pretty much sums up my view on this, in an article so elaborately ridiculous it brings joy, “He’s saying we, the people of America, are wrong. It is a soft ‘G’, pronounced ‘jif’. Sir, why did you not name it JIF like the peanut butter then! End of story. I have long thought the story was over too, but I’m guessing we’re reading different books.”
Chan and I and the US President are just going to ignore Wilhite and just continue to pronounce it with a hard ‘G,’ like ‘gift’ without the ‘T.’ Because no one on the planet pronounces it ‘jif.’
End of story.