Burstly‘s grand vision coming out of its TestFlight acquisition is getting full reveal today with the announcement of the company’s new corporate structure, which rebrands Burstly’s monetization tools as SkyRocket, and opens them up to all mobile developers and publishers with a new self-serve option, whereas previously they’d been accessible only to the biggest fish in the app ecosystem pond.
Burstly’s new corporate structure puts its three products under the larger brand, including TestFlight, FlightPath, and now SkyRocket. Together, these represent a full cycle of support covering the entire development process, from beta testing straight through analytics for shipped software, and on to monetization tools to help capitalize on insights gleaned from the analytics to increase conversions and revenue.
There’s cross-functionality between each of the three components as well; including the TestFlight API in a mobile app means that it’s available to plug into and use for the FlightPath mobile analytics suite, and devs can use custom user segments created in FlightPath to then build different monetization options in SkyRocket. So, that means you could, for instance, see high flight risk users like those who have consistently run into crashes or been frustrated by bugs and target them with in-app rewards, or even unlock additional content for high value users to keep them pleased and spending.
The new Busrtly suite will help the company funnel users between and across its products, but each will still remain available independently from the rest. But the sales funnel is remarkably clever, and TestFlight co-founder Ben Satterfield explained that it is indeed the hope of the company that customers will see the use value of embracing the whole cycle, versus just one or two components. Still, the flexibility is there to pick and choose.
Burstly’s triple-threat play couldn’t come at a better time; at this year’s Google I/O developer conference, Google revealed that it would be including a beta testing dashboard and provisioning portal on its site. But that is primarily aimed at release candidate testing, which does occupy a role that’s quite different from what TestFlight offers in a number of ways. Still, also having the full-featured three-part platform as an additional bonus can’t hurt its ability to stand out as distinct from Google’s own developer tools.
The new SkyRocket offers free add mediation, with as many partners as a developer needs, Satterfield says. There’s also a simple management platform that automates the process of setting up different partner accounts, and sends you a unified monthly check in exchange for a 10 percent monthly commission. “Some developers don’t have the bandwidth to manage multiple ad partners and our goal is to make this turnkey for a small percentage,” Satterfield explained regarding the pricing structure.