Google announced some fresh updates for Google Now today, consisting of six new types of cards that will show up in the automated, intelligent digital assistant feature for Android and iOS. The new cards include a location-based Reminder feature, public transit travel times, and information about books, music, TV shows and video games that might be of timely interest to users.
The new Google Cards Reminder feature is based on time, people and location and can be set with simple voice commands using natural language processing. It’s like the geofenced Reminders that are used by Apple in iOS, but looks to be arguably more useful since it ties into the Google Now knowledge graph. Reminders takes Now further by giving users a way to actively set and retrieve content, which should help prove its worth among users who weren’t getting much out of the automated results previously being generated by the engine.
The other new cards provide good, useful info for getting around town, but all the new media additions should also Google help drive Google Play sales. It’s a clever way for Google to begin using Now, its next-generation predictive search tool, to drive the kinds of revenue that it might be missing out on more and more as traditional desktop search advertising becomes a less lucrative area in the new mobile age.