Launched last June, Beachfront Media‘s Beachfront Builder platform was designed to allow video producers to quickly roll out apps across a number of devices. Those apps would have custom skins and could even serve ads, with videos streamed out either via the YouTube API or by connecting to creator’s own content management system. In the time since then, it’s gotten a few content producers on board, most notably YouTube network Big Frame.
The Beachfront platform basically enables creators to engage directly with their audiences through their own branded apps, without having their videos hidden within the broader YouTube experiences. And it helps them do so across a wide range of devices all at once. Rather than having to individually develop apps for iPhone, iPad, as well as a whole bunch of Android phones and tablets and phablets, and a bunch of connected TV devices as well.
Using Beachfront Builder not only speeds their time to market, but it also gives them the ability to test out different ways of displaying and distributing their videos. In addition to building apps for individual channels, they can highlight certain topics or characters, allowing them to see which videos and categories viewers engage with most. And, if popular, they can easily break those out into their own apps as well.
Those apps can be customized with branded skins and can also be monetized. Beachfront customers can add video ads, banners, and the ability to buy merch — all going beyond their traditional YouTube ad monetization.
That’s attracted interest from some big YouTube networks, most notably Big Frame, which is using Beachfront Builder to build video apps for a couple of its channels. By teaming with Beachfront, they’ve rolled out multiplatform experiences for urban lifestyle channel Forefront.tv, as well as its brainy female channel Wonderly. For both, they’re providing the ability to display channel videos on the web, mobile and tablet devices, and connected TV platforms. It’s also being used for multiplatform distribution of Maker Studios’ Epic Rap Battles of History, as well as getting Plum.tv onto like, connected TVs.
Beachfront Media is kind of the successor to video search and discovery platform MeFeedia. Launched in 2007, that company is now working to help video providers get onto more devices. Because everyone loves devices. And video.