BBC America has announced via a tweet that it will partner with Twitter to offer the “first in-Tweet branded video synced to entertainment TV series.” News of the deal comes after a few days after a report that Twitter is in talks with Viacom and NBCUniversal to host TV clips and sell advertising on the site.
BBC America’s tweet didn’t offer any specific information about the deal or which of its TV shows would be involved, but it did namecheck hit series Doctor Who and Top Gear.
— BBC AMERICA (@BBCAMERICA) April 18, 2013
This has been a busy week for Twitter as it seeks to move beyond being a microblogging platform.In addition to the TV network tie-ups, the company also just launched Twitter Music on Good Morning America.
As Jordan Crook notes, the decision to debut the standalone app on network television is a sign that Twitter is aiming directly for a mainstream audience, instead of seeking to first build an audience of early-adopters.
The company has been building out its site as a multimedia platform with a series of acquisition: Twitter Music was built by startup We Are Hunted, while video-sharing service Vine was launched in January after Twitter bought it in a low-profile buy out.