Online note-taking company Evernote revealed something very interesting via its CEO Phil Libin, who told IDG News Service that his company wants to design hardware products and eventually make them itself. Libin said Evernote will move soon to start releasing Evernote-branded gadgets, which will be co-designed and manufactured by external OEM partners.
Libin didn’t share too much in terms of details around what kind of products we might see bearing the Evernote logo, offering only that they’d look to create devices that are “new and magical” in the IDG interview, instead of wading in to compete with others in existing categories.
Evernote has already done some work with hardware partners and products, like the Evernote Smart Notebook by Moleskine. The book allows users to snap a photo of its pages, which use “specially formatted paper” designed to work specifically with Evernote, and have their handwritten notes converted to a digital format. It seems likely this is the type of product Libin is referring to: ones that uniquely suit Evernote’s vision of a pervasive, constantly connected digital notebook that stores any kind of media.
So while we probably won’t see an Evernote Phone or Evernote Tablet, other opportunities would seem to abound. Image- and audio-capturing devices, for instance, with direct connections to Evernote make a lot of sense in the same vein ans the Moleskine connected notebook.
A hardware ecosystem would probably still be a secondary concern for Evernote, which remains focused on the problem of building apps that work seamlessly across devices according to Libin, but it could be a route toward greater visibility among the general public, and toward greater engagement from existing users.
We’ve reached out to Evernote directly to see if they can share more about their hardware plans, but they did not respond immediately to a request for comment.